Hospitality and Foodservice Management
These certificate series of professional development courses cover priority aspects of hospitality management training from the Cornell University School of Hotel Administration. If you wish to enter a career in hospitality management, restaurant management training, hotel revenue management, hospitality real estate or asset management, or wish to enhance your skills leading or managing service teams, this is a great way to enhance your productivity and effectiveness.- HAME515: Data Gathering and Analysis in the Hospitality Industry
- Course ID: HAME515
Gather, describe, and analyze data on the hospitality industry to extract meaningful business information.
- Course ID: HAME515
- HAME516: Statistical Decision Making for Hospitality Managers
- Course ID: HAME516
Predict future behavior from existing data. Make effective decisions by using statistical tools, identifying significant trends, and analyzing organizational data.
- Course ID: HAME516
- SHA501: Marketing Fundamentals for the Hospitality Industry
- Course ID: SHA501
Strengthen your grasp of the fundamentals of marketing, concentrating on the role and scope of marketing in the hospitality industry.
- Course ID: SHA501
- SHA502: Conducting Effective Hospitality Marketing Research
- Course ID: SHA502
Learn to conduct effective market research in the hospitality industry, identify target markets, and position your product for those markets.
- Course ID: SHA502
- SHA503: The Hospitality Marketing Mix: Product and Price
- Course ID: SHA503
Find out how to tailor the design and pricing of your hospitality products or services to your target market.
- Course ID: SHA503
- SHA504: The Hospitality Marketing Mix: Place and Promotion
- Course ID: SHA504
Explore issues related to the location of your hospitality products and services and to the distribution channels you use to reach your target markets. Learn to design promotions specific to the demographic characteristics of your target market.
- Course ID: SHA504
- SHA505: Meeting the Challenges of Foodservice Management
- Course ID: SHA505
This course identifies major challenges facing foodservice operations and delivers the strategies hospitality professionals need to address them. It explores success and failure, providing critically useful perspectives for those intending to plan, open, and manage a foodservice operation.
- Course ID: SHA505
- SHA506: Foodservice Management: Marketing, Service, and HR Systems
- Course ID: SHA506
Learn how to enhance the customer experience at your foodservice operation and increase the effectiveness of key internal systems, too. Find out why market research should drive decisions about service style and service level, and get the tools you need to handle customer- and employee-related management challenges
- Course ID: SHA506
- SHA507: Foodservice Management: Menu Planning and Marketing, and Merchandising Strategies
- Course ID: SHA507
Find out why the menu is the starting point for meeting customer expectations and achieving the business objectives of a foodservice operation. This course explores the importance of menu design and layout, and looks at the integral part the menu plays in conveying the personality of the foodservice. It explains how managers use marketing and merchandising strategies to support their business objectives.
- Course ID: SHA507
- SHA508: Foodservice Management: Control Systems and Related Systems
- Course ID: SHA508
Explore the functions of management and the stages in the development of a successful high-level manager. Discover how managers establish and use operational systems for purchasing, receiving, and storage.
- Course ID: SHA508
- SHA509: Introduction to Restaurant Revenue Management
- Course ID: SHA509
Learn the key concepts of the restaurant revenue management approach and find out how you can implement this approach in five steps. See how others have used revenue management successfully to increase revenue during hot, warm, and cold business periods.
- Course ID: SHA509
- SHA510: Managing Revenue with Service Cycle
- Course ID: SHA510
Discover how to use service cycle data to identify operational problems that may be inhibiting your ability to generate revenue. Using practical analytical tools, diagnose and solve issues that have made it difficult to increase your revenue.
- Course ID: SHA510
- SHA511: Managing Revenue with Table Mix
- Course ID: SHA511
This course on restaurant revenue management explains why both meal duration and occupancy levels have a profound effect on the bottom line. It presents concepts, methods, and strategies managers can use to increase revenue.
- Course ID: SHA511
- SHA512: Managing Revenue with Pricing
- Course ID: SHA512
Pricing is one of the cornerstones of restaurant revenue management. This course shows you how to use variable pricing to increase revenue at your restaurant. It prepares you to perform analyses and make calculations needed for successful revenue management implementation.
- Course ID: SHA512
- SHA531: Introduction to Hotel Revenue Management
- Course ID: SHA531
Implement a revenue management strategy that maximizes profits by shifting the focus to managing revenue per available room. Apply effective pricing models and duration-management techniques.
- Course ID: SHA531
- SHA532: Forecasting and Availability Controls in Hotel Revenue Management
- Course ID: SHA532
Use forecasts to predict demand and learn how demand influences other organizational functions. Calculate and account for error and apply length-of-stay controls.
- Course ID: SHA532
- SHA533: Pricing Strategy and Distribution Channels in Hotel Revenue Management
- Course ID: SHA533
Set prices that are congruent with your organization's positioning and sales strategies. Use the appropriate distribution channels to manage prices.
- Course ID: SHA533
- SHA534: Overbooking Practices in Hotel Revenue Management
- Course ID: SHA534
Overbook strategically to account for no-shows and minimize costs, uncertainty, and customer impact. Examine visiting groups' costs and revenues to identify profitable targets.
- Course ID: SHA534
- SHA535: Non-Traditional Applications of Hotel Revenue Management
- Course ID: SHA535
Develop, implement, and monitor revenue-maximizing strategies in hospitality-related industries. Maximize top-line revenue in spas, golf courses, and meeting spaces.
- Course ID: SHA535
- SHA551: Formulating Strategy and Mapping the Competitive Landscape in the Hospitality Industry
- Course ID: SHA551
Develop a strategic perspective for your firm and create a strategy designed to establish a clear organizational direction.
- Course ID: SHA551
- SHA552: Creating Value and Competitive Advantage in the Hospitality Industry
- Course ID: SHA552
Evaluate strategic alternatives and leverage the firm’s internal resources and capabilities to create value and sustainable competitive advantage.
- Course ID: SHA552
- SHA553: Implementing Strategy and Strategic Control Systems in the Hospitality Industry
- Course ID: SHA553
Implement a strategy and establish a control system to ensure that strategic objectives are met.
- Course ID: SHA553
- SHA561: Financial Analysis of Hotel Investments
- Course ID: SHA561
Evaluate hotel investment and hotel financing decisions and structure deals that meet the needs of the owner, the operator, and the lender.
- Course ID: SHA561
- SHA562: Control of Hotel Real Estate
- Course ID: SHA562
Learn how investors separate ownership from control of hotel properties, how management contracts are negotiated, and how to prepare term sheets from the perspectives of both owners and operators.
- Course ID: SHA562
- SHA563: Valuing Hotel Investments Through Effective Forecasting
- Course ID: SHA563
Produce accurate forecasts of the real estate revenues and expenses needed to support hotel operations; perform market studies to quantify demand.
- Course ID: SHA563
- SHA564: Valuing Hotel Intellectual Property and Structuring the Capital Stack
- Course ID: SHA564
Value the intellectual property rights created in management contracts and franchise agreements; learn how debt and equity capital markets are used to enhance the value of the real estate.
- Course ID: SHA564
- SHA565: Developing an Asset Management Strategy
- Course ID: SHA565
Develop an asset management strategy and plan; use contemporary techniques to create forecasts and analyze sell versus hold alternatives.
- Course ID: SHA565
- SHA566: Achieving Hotel Asset Management Objectives
- Course ID: SHA566
Administer and renegotiate management contracts, evaluate capital expenditures, benchmark a property’s performance, perform asset risk analyses and evaluate hotel refinancing.
- Course ID: SHA566
