Judy A. Siguaw is Dean of the Cornell-Nanyang Institute of Hospitality Management and holds a J. Thomas Clark Chair in Entrepreneurship and Personal Enterprise. Dr. Siguaw earned her doctorate in 1991 from Louisiana Tech University. She has published 37 journal articles including those appearing in the Journal of Marketing Research, Journal of Marketing, Journal of International Business Studies, Journal of Strategic Marketing, Industrial Management, Journal of Business Ethics, Journal of Travel Research, and the Cornell Hotel and Restaurant Administration Quarterly. She is co-author of American Lodging Excellence: The Key To Best Practices in The U.S. Lodging Industry, and Introducing LISREL.
In addition, she is a contributor to four other books. She is the author/co-author of 28 national and international conference papers and has been an invited speaker at both domestic and international conferences. She is the recipient of a prestigious Marketing Science Institute research award, a Chartered Institute of Marketing award, a Jane Fenyo Award from the Academy of Marketing Science, research fellowships, a CIBER travel award from Duke University, a grant from American Express and the American Hotel Foundation, and eleven university research grants. Furthermore, Dr. Siguaw has been listed in Who's Who Among America's Teachers, has been awarded the Chancellor's Excellence in Teaching Award, and twice named Outstanding Educator by Merrill Presidential Scholars.
Dr. Siguaw's research interests include personal selling, sales management, customer satisfaction, channels of distribution, and marketing strategy. She is currently at work on numerous journal manuscripts in these areas.
Prior to entering academia, Dr. Siguaw spent ten years in the corporate environment, including a stint as a sales representative with General Foods Corporation, a subsidiary of Philip Morris. During this time, she achieved organizational recognition by completing the sale of and promotional arrangement for the largest display of Super Golden Crisp in the history of Post cereals. As she advanced up the corporate ladder, Dr. Siguaw was also responsible for training newly-hired sales representatives, and securing sales and transportation for key accounts. Today, Dr. Siguaw frequently serves as a sales consultant.
Dr. Siguaw is currently serving as the faculty advisor for the Cornell student chapter of Hotel Sales and Marketing Association International (HSMAI) and served a six-year term as a trustee on the HSMAI Foundation Board. In addition, she holds memberships with the American Marketing Association, Academy of Marketing Science, Phi Kappa Phi National Scholastic Society, and Beta Gamma Sigma Honorary Scholastic Society, as well as other associations.
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