Hospitality and Foodservice Management
These certificate series of professional development courses cover priority aspects of hospitality management training from the Cornell University School of Hotel Administration. If you wish to enter a career in hospitality management, restaurant management training, hotel revenue management, hospitality real estate or asset management, or wish to enhance your skills leading or managing service teams, this is a great way to enhance your productivity and effectiveness.- HAME515: Data Gathering and Analysis in the Hospitality Industry
- Course ID: HAME515
Gather, describe, and analyze data on the hospitality industry to extract meaningful business information.
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- Course ID: HAME515
- HAME516: Statistical Decision Making for Hospitality Managers
- Course ID: HAME516
Predict future behavior from existing data. Make effective decisions by using statistical tools, identifying significant trends, and analyzing organizational data.
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- Course ID: HAME516
- SHA01: Managing People More Effectively
- Course ID: SHA01
Manage time effectively and implement strategies that increase productivity. Diagnose stress in yourself and other employees, and transform priorities into concrete, measurable goal statements.
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- Course ID: SHA01
- SHA02: Marketing Analysis in the Hospitality Industry
- Course ID: SHA02
Conduct market research by analyzing competitors, collecting data, studying customer behavior, and performing a SWOT analysis. Translate marketing knowledge from a strategic to a tactical level.
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- Course ID: SHA02
- SHA03: Principles of Financial Accounting in the Hospitality Industry
- Course ID: SHA03
Apply financial and accounting concepts in the hospitality industry. Use information systems to describe and measure financial performance.
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- Course ID: SHA03
- SHA04: Managing Dynamic Teams
- Course ID: SHA04
Engage team members and motivate them to function well together, accept more responsibility, and reach peak performance. Master the dynamics of group decision making and evaluate performance.
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- Course ID: SHA04
- SHA05: Marketing Planning in the Hospitality Industry
- Course ID: SHA05
Position your product and develop a comprehensive marketing plan that reaches and retains your target customers. Manipulate aspects of the marketing mix to ensure profitability.
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- Course ID: SHA05
- SHA06: Managerial Accounting in Action
- Course ID: SHA06
Interpret and apply financial information to improve operational forecasting. Raise organizational performance through financial knowledge.
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- Course ID: SHA06
- SHA07: Foodservice Management Systems: Issues and Concepts
- Course ID: SHA07
Maximize the profits of food-service operations by managing trends and influencing customer perceptions of value. Use the systems approach to maximize the profit of food operations.
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- Course ID: SHA07
- SHA08: Foodservice Management Systems: Operations
- Course ID: SHA08
Assess the effectiveness of food-service systems and improve profitability. Evaluate menu layout, design, trends, and pricing strategies and how your menu fits with organizational objectives.
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- Course ID: SHA08
- SHA09: Developing a Baseline for Restaurant Revenue Management
- Course ID: SHA09
Maximize profits in food and beverage operations through restaurant revenue management theory. Learn the metrics and analysis tools used to establish a revenue management baseline.
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- Course ID: SHA09
- SHA10: Developing and Implementing a Strategy for Restaurant Revenue Management
- Course ID: SHA10
Implement a restaurant revenue management strategy to increase return on investment. Measure improvement associated with implementation, and develop detailed recommendations to further increase revenue.
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- Course ID: SHA10
- SHA531: Introduction to Hotel Revenue Management
- Course ID: SHA531
Implement a revenue management strategy that maximizes profits by shifting the focus to managing revenue per available room. Apply effective pricing models and duration-management techniques.
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- Course ID: SHA531
- SHA532: Forecasting and Availability Controls in Hotel Revenue Management
- Course ID: SHA532
Use forecasts to predict demand and learn how demand influences other organizational functions. Calculate and account for error and apply length-of-stay controls.
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- Course ID: SHA532
- SHA533: Pricing Strategy and Distribution Channels in Hotel Revenue Management
- Course ID: SHA533
Set prices that are congruent with your organization's positioning and sales strategies. Use the appropriate distribution channels to manage prices.
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- Course ID: SHA533
- SHA534: Overbooking Practices in Hotel Revenue Management
- Course ID: SHA534
Overbook strategically to account for no-shows and minimize costs, uncertainty, and customer impact. Examine visiting groups' costs and revenues to identify profitable targets.
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- Course ID: SHA534
- SHA535: Non-Traditional Applications of Hotel Revenue Management
- Course ID: SHA535
Develop, implement, and monitor revenue-maximizing strategies in hospitality-related industries. Maximize top-line revenue in spas, golf courses, and meeting spaces.
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- Course ID: SHA535
- SHA551: Formulating Strategy and Mapping the Competitive Landscape in the Hospitality Industry
- Course ID: SHA551
Develop a strategic perspective for your firm and create a strategy designed to establish a clear organizational direction.
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- Course ID: SHA551
- SHA552: Creating Value and Competitive Advantage in the Hospitality Industry
- Course ID: SHA552
Evaluate strategic alternatives and leverage the firm’s internal resources and capabilities to create value and sustainable competitive advantage.
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- Course ID: SHA552
- SHA553: Implementing Strategy and Strategic Control Systems in the Hospitality Industry
- Course ID: SHA553
Implement a strategy and establish a control system to ensure that strategic objectives are met.
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- Course ID: SHA553
- SHA561: Financial Analysis of Hotel Investments
- Course ID: SHA561
Evaluate hotel investment and hotel financing decisions and structure deals that meet the needs of the owner, the operator, and the lender.
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- Course ID: SHA561
- SHA562: Control of Hotel Real Estate
- Course ID: SHA562
Learn how investors separate ownership from control of hotel properties, how management contracts are negotiated, and how to prepare term sheets from the perspectives of both owners and operators.
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- Course ID: SHA562
- SHA563: Valuing Hotel Investments Through Effective Forecasting
- Course ID: SHA563
Produce accurate forecasts of the real estate revenues and expenses needed to support hotel operations; perform market studies to quantify demand.
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- Course ID: SHA563
- SHA564: Valuing Hotel Intellectual Property and Structuring the Capital Stack
- Course ID: SHA564
Value the intellectual property rights created in management contracts and franchise agreements; learn how debt and equity capital markets are used to enhance the value of the real estate.
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- Course ID: SHA564
- SHA565: Developing an Asset Management Strategy
- Course ID: SHA565
Develop an asset management strategy and plan; use contemporary techniques to create forecasts and analyze sell versus hold alternatives.
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- Course ID: SHA565
- SHA566: Achieving Hotel Asset Management Objectives
- Course ID: SHA566
Administer and renegotiate management contracts, evaluate capital expenditures, benchmark a property’s performance, perform asset risk analyses and evaluate hotel refinancing.
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- Course ID: SHA566
