SHAC1
Master Certificate in the Essentials of Hospitality Management
Manage effectively by increasing personal and team member productivity and by learning key techniques associated with marketing, financial analysis, and accounting in the hospitality industry.
Price: $4999.00
Enrollment Information
Description
Each year, hundreds of professionals who want to sharpen their exiting skills, develop new skills, and enhance the understanding of their hospitality management career participate in executive education programs from Cornell’s School of Hotel Administration. eCornell has worked hand-in-hand with the School of Hotel Administration to adapt its renowned Professional Development Series for convenient online delivery.
The Master Certificate in the Essentials of Hospitality Management addresses the skills and competencies required of employees ascending to management positions and those recently promoted to management positions in the hospitality industry. Students learn valuable techniques for managing their time to increase efficiency and productivity, and managing teams to increase the level of participation and the effectiveness of team members. They also learn fundamental concepts and techniques related to marketing, financial analysis, and accounting. In short, these courses are designed to build a foundation of skills to help new managers succeed and to progress in the organization.Note: eCornell courses can be used to satisfy requirements for on-campus Professional Development Program certificates as well as online Hospitality Management certificates and Foodservice Management certificates. Two online courses (15 hours of instruction per course) are equal to one on-campus course (30 hours of instruction per course).
Who Should Take This Certificate?
The Master Certificate in the Essentials of Hospitality Management is appropriate to anyone in a hospitality management career who seeks an opportunity to obtain a richer, deeper understanding of industry best practices from a leading Ivy League institution.
Certificate Information
SHA01
Managing People More Effectively
Manage time effectively and implement strategies that increase productivity. Diagnose stress in yourself and other employees, and transform priorities into concrete, measurable goal statements.
Course Details
SHA02
Marketing Analysis in the Hospitality Industry
Conduct market research by analyzing competitors, collecting data, studying customer behavior, and performing a SWOT analysis. Translate marketing knowledge from a strategic to a tactical level.
Course Details
SHA03
Principles of Financial Accounting in the Hospitality Industry
Apply financial and accounting concepts in the hospitality industry. Use information systems to describe and measure financial performance.
Course Details
SHA04
Managing Dynamic Teams
Engage team members and motivate them to function well together, accept more responsibility, and reach peak performance. Master the dynamics of group decision making and evaluate performance.
Course Details
SHA05
Marketing Planning in the Hospitality Industry
Position your product and develop a comprehensive marketing plan that reaches and retains your target customers. Manipulate aspects of the marketing mix to ensure profitability.
Course Details
SHA06
Managerial Accounting in Action
Interpret and apply financial information to improve operational forecasting. Raise organizational performance through financial knowledge.
Course Details
Accreditation
Participants who successfully complete all required courses in the series receive a Master Certificate in the Essentials of Hospitality Management from Cornell University’s School of Hotel Administration.
ACE CREDIT Recommendation
The American Council on Education recommends this Certificate Program for 6 semester hours in Hospitality Management in the upper division baccalaureate degree category.
With all eCornell courses, access is easy. Participants only need a computer and an Internet connection. To view specific technology requirements, visit our Technology Requirements page.
