SHAC7
Strategic Hospitality Management
Create and implement a strategic plan for your property or firm that will result in a sustainable competitive advantage and ensure superior results; learn the techniques and principles of strategic thinking and how to implement a change initiative.
Price: $2750.00
Enrollment Information
Description
New brands. Re-branding. Niche market segments. Online distribution. Web 2.0 marketing. Global expansion. The rapidly changing hospitality industry and the sophistication of travelers requires more nimble, opportunistic, and tightly executed strategies. Hospitality leaders who are effective at strategy formulation, implementation and evaluation are able to create value in a highly competitive marketplace.
The five-course certificate in Strategic Hospitality Management prepares managers to evaluate the competitive environment, create and assess strategic alternatives, and successfully execute a strategy. Participants will learn a proven process that can be used in their own property or firm to develop, implement, and execute a strategic plan that will create change, generate sustainable competitive advantage, and ensure superior ongoing results for their customers and investors.
This certificate series, developed from the strategic management curricula from Cornell University’s School of Hotel Administration and Johnson Graduate School of Management, focuses on the unique and dynamic nature of the hospitality industry by drawing on relevant industry cases and examples.
Who Should Take This Certificate?
This certificate series is designed for senior leadership at hotel properties, including current and aspiring GMs and executive team members, and mid-to-senior-level management at corporate offices.
Certificate Information
HAME511
Managing Change Initiatives
Carry out change initiatives that keep your organization productive and competitive in a dynamic environment. Assess your personal ability to facilitate change.
Course Details
LSM502
Strategic Thinking
Assess your organization’s strategy, culture, and operations and analyze competitors and the larger industry. Use strategic thinking to identify opportunities for competitive advantage.
Course Details
SHA551
Formulating Strategy and Mapping the Competitive Landscape in the Hospitality Industry
Develop a strategic perspective for your firm and create a strategy designed to establish a clear organizational direction.
Course Details
SHA552
Creating Value and Competitive Advantage in the Hospitality Industry
Evaluate strategic alternatives and leverage the firm’s internal resources and capabilities to create value and sustainable competitive advantage.
Course Details
SHA553
Implementing Strategy and Strategic Control Systems in the Hospitality Industry
Implement a strategy and establish a control system to ensure that strategic objectives are met.
Course Details
Accreditation
Participants who successfully complete the five required courses in the series receive a Certificate in Strategic Hospitality Management from Cornell University.
With all eCornell courses, access is easy. Participants only need a computer and an Internet connection. To view specific technology requirements, visit our Technology Requirements page.
