Building a Talent Management Culture

Attract and retain top talent by communicating and marketing an employment brand. Nurture future leaders and retain your organization’s top talent.

Description

As the existing "war for talent" intensifies and becomes increasingly global, organizations must develop strong talent-management practices that are tightly aligned with business strategy. Successful organizations build talent management cultures to take advantage of their human capital. They focus on attracting top talent, identifying and developing future leaders, and retaining the best prospects in the high-potential talent pool.

This course focuses on developing a strategic approach to managing core talent. Such an approach begins with the development of an employment brand in order to attract the best talent to the organization, promote the organization as a preferred employer, and produce superior recruiting outcomes. Organizations must then identify and implement an integrated marketing and communication strategy to build brand awareness. The complexity of managing employee retention and engagement includes understanding the root causes of talent-retention problems. The course identifies practices and solutions for increasing the likelihood of top talent remaining with the organization and becoming its future leaders.

Who Should Take This Course?

This course is designed for manager-, director-, and executive-level HR professionals who are charged with improving HR's ability to contribute to organizational strategy and success. It is also appropriate for HR professionals seeking the strategic skills required for advancement to management and leadership positions.

Course Format

All eCornell courses are delivered online and are self-paced. An eCornell instructor leads the online discussions, grades any course projects, and is available to answer specific questions about the course content.

This course comprises the following modules:

• Attracting Talent to the Organization
• The role of the employment brand
• Creating the employment brand
• Identifying an advertising/marketing communication strategy
• Retaining Top Talent
• Identifying drivers of turnover and retention
• Increasing retention by creating employee embeddedness

Benefits to the Learner

Participants who complete this course will be able to:

• Develop a model for talent management that attracts and retains talent
• Revise your employment brand when internal and external changes to the organization diminish its effectiveness
• Improve your organization’s retention and reduce turnover

Authoring Faculty

Christopher J. Collins, Ph.D., Associate Professor and Director of Executive Education

Sponsoring School

Cornell University's School of Industrial and Labor Relations

Total Learning Time

Approximately five to six hours over a period of two weeks.

Certificate Information

This course can be applied toward the following certificate:

• Strategic Human Resources Management

HRCI Recertification

This course been approved for six (6) Strategic Management recertification credit hours toward SPHR and GPHR recertification and six (6) recertification credit hours toward PHR, SPHR, and GPHR recertification through the Human Resource Certification Institute. Please contact the Human Resource Certificate Institute (HRCI) for further information about certification or recertification.