SHA535
Non-Traditional Applications of Hotel Revenue Management
Develop, implement, and monitor revenue-maximizing strategies in hospitality-related industries. Maximize top-line revenue in spas, golf courses, and meeting spaces.
Description
Revenue management can be applied to any industry with relatively fixed capacity, time-variable demand, and perishable inventory. This course teaches you how to apply revenue management concepts and practices to hospitality-related industries such as restaurants, meeting spaces, spas, and golf facilities. You’ll learn a step-by-step process to develop, implement, and monitor a revenue management strategy to maximize top-line revenue.
Who Should Take This Course?
This course is designed for hospitality managers, general managers, revenue managers, and other hospitality professionals responsible for the financial performance of their organization.
Benefits to the Learner
Participants who complete this course will be able to:
- Refine the practice of revenue management to include other aspects of the hotel industry
- Extend the practice of revenue management to other industries
- Lead a revenue management effort, from gathering baseline data to monitoring results post-implementation
Authoring Faculty
Sheryl E. Kimes, Ph.D., Professor
Sponsoring School
Cornell University's School of Hotel Administration
Total Learning Time
Approximately five to six hours over a period of two weeks.
Certificate Information
This course can be applied toward the following certificate:
With all eCornell courses, access is easy. Participants only need a computer and an Internet connection. To view specific technology requirements, visit our Technology Requirements page.
