Developing an Asset Management Strategy

Develop an asset management strategy and plan; use contemporary techniques to create forecasts and analyze sell versus hold alternatives.

Description

The hotel asset manager is responsible for managing lodging investments to meet the specific objectives of ownership. The asset manager’s role in building value is analyzed at both the portfolio and the property level. This course focuses on the importance of developing a strategic vision for asset management, and for using the latest asset management techniques in pursuit of that strategic vision.

Participants will examine the role of the asset manager in real estate portfolio management and learn how to develop a strategic vision for asset management. They will learn how to create an asset management plan designed to accomplish long-term financial goals, create forecasts, and build models that analyze sell versus hold alternatives and make optimal recommendations consistent with the asset management strategy and plan.

Who Should Take This Course?

This course is designed for:

• Managers and professionals in the hospitality industry with financial or operational responsibility for real estate, investments, or management contracts
• General managers, asset manager and others with asset management responsibilities
• Business development professionals with branded operators who have professional interaction with owners
• Lenders, investors, real estate professionals, and developers who seek entrance into the hospitality real estate market

Course Format

All eCornell courses are delivered online and are self-paced. An eCornell instructor leads the online discussions, grades any course projects, and is available to answer specific questions about the course content.

This course contains the following modules:

• Portfolio Management
• Why Real Estate in the Portfolio?
• Economics of Portfolio Management
• Asset Management
• The Asset Management Process
• Highest and Best Use Forecasting
• Creating the Asset Management Plan
• Sell Versus Hold Decisions
• Sell v. Hold Strategies
• Selling and Holding
• Making the Decision

Benefits to the Learner

Participants who complete this course will be able to:

• Analyze the asset manager’s role in building value at both the portfolio and the property level
• Develop a strategic vision for asset management
• Create an asset management plan for a property’s long-term needs
• Model the optimal holding period and make recommendations on selling versus holding the asset

Authoring Faculty

Jan A. deRoos, Ph.D., Associate Professor

Sponsoring School

Cornell University's School of Hotel Administration

Total Learning Time

Approximately six hours over a period of two weeks

Certificate Information

This course can be applied toward the following certificate:

• Hotel Real Estate Investments and Asset Management