LSM507
Leading Through Creativity
Enhance organizational innovation and increase profits by encouraging creative thinking. Learn techniques that improve both individual and group creativity.
Description
Organizations that understand the creative process and foster this with employees find themselves at the top of their industry. They know how to harness the creative power of their workforce to develop new products and services. The creative process that leads to this type of innovation is often veiled in mystery and the misconception that one must be gifted to be creative. Creativity, however, is as much a matter of technique as intelligence. In this course, participants will learn a series of individual and group techniques designed to cultivate organizational creativity and the development of new ideas. Participants will learn to enhance their capacity for creative thought and will be able to use their abilities to develop their organization's ability to be innovative, resulting in increased market share and profit.
Who Should Take This Course?
This course is critical for executives, managers, and team leaders who are responsible for the growth and development of their organization. It is also crucial for any professionals who want to develop and enhance their own creative thought process.
Course Format
eCornell takes a problem-based approach to learning, and our courses are built around realistic case studies and scenarios. All courses are self-paced, and are facilitated by an eCornell instructor, who leads the online discussions and is available to answer any questions about the course content.
This course contains the following modules:
- Developing Your Creativity
- Characteristics of creative people in business environments
- Using visualization techniques for enhancing your creativity
- Techniques for developing creative approaches to business challenges
- Developing Your Organization's Ability to Innovate
- Creative techniques and processes for groups, including some that can be implemented online
- Features that limit an organization's creative potential
- Fostering creativity throughout the organization
Benefits to the Learner
Participants who complete this course will be able to:
- Greatly expand their own capacity for creative thought
- Foster creativity throughout a department or organization
- Utilize techniques for developing creative approaches to business challenges
- Identify and overcome features in an organization that limit creative potential
- Recommend steps to foster creativity
Authoring Faculty
Florence Berger, Ph.D., Professor Emeritus
Judi Brownell, Ph.D., Professor
Sponsoring School
Cornell University's School of Hotel Administration
Total Learning Time
Approximately five to six hours over a period of two weeks.
Certificate Information
This course can be applied toward the following certificates:
ACE CREDIT Recommendation

This course contributes to an eCornell Certificate Program that has been recommended for college credit by the American Council on Education's College Credit Recommendation Service (CREDIT). Please refer to the Certificate information page for additional details.
HRCI Recertification

This course been approved for six (6) Strategic Management recertification credit hours toward SPHR and GPHR recertification and six (6) recertification credit hours toward PHR, SPHR, and GPHR recertification through the Human Resource Certification Institute. Please contact the Human Resource Certificate Institute (HRCI) for further information about certification or recertification.
Project Management Institute Professional Development Units
This course qualifies for 5.25 Professional Development Units (PDUs)
from the Project Management Institute
(PMI) for Professional Project Managers (PMPs) seeking ongoing education and professional
development for continuing certification. eCornell is a Global Registered Education
Provider of PMI. PDUs are designated as Category 3.
With all eCornell courses, access is easy. Participants only need a computer and an Internet connection. To view specific technology requirements, visit our Technology Requirements page.