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Master Certificate in the Essentials of Hospitality Management

Certificate ID: SHAC1
Manage effectively by increasing personal and team member productivity and by learning key techniques associated with marketing, financial analysis, and accounting in the hospitality industry.

Description

Each year, hundreds of professionals who want to sharpen their exiting skills, develop new skills, and enhance the understanding of their hospitality management career participate in executive education programs from Cornell’s School of Hotel Administration. eCornell has worked hand-in-hand with the School of Hotel Administration to adapt its renowned Professional Development Series for convenient online delivery.

The Master Certificate in the Essentials of Hospitality Management addresses the skills and competencies required of employees ascending to management positions and those recently promoted to management positions in the hospitality industry. Students learn valuable techniques for managing their time to increase efficiency and productivity, and managing teams to increase the level of participation and the effectiveness of team members. They also learn fundamental concepts and techniques related to marketing, financial analysis, and accounting. In short, these courses are designed to build a foundation of skills to help new managers succeed and to progress in the organization.Note: eCornell courses can be used to satisfy requirements for on-campus Professional Development Program certificates as well as online Hospitality Management certificates and Foodservice Management certificates. Two online courses (15 hours of instruction per course) are equal to one on-campus course (30 hours of instruction per course).

Enrollment

$6870 - Buy now and pay only $5153.00 (Save $1717!)

To register for this , click 'Add to Cart' above, or contact an Enrollment Counselor at enroll@ecornell.com or 1-866-eCornell (+1-607-330-3200 from outside the United States)

Courses in this Certificate

• Managing People More Effectively

  • Do you manage time well? Do time-robbers inhibit your productivity? How can you prioritize tasks? Delegate more effectively? How do you reduce your personal stress and that of your employees? This program helps you manage time and stress and implement strategies to increase productivity. You'll learn how to analyze your work habits and activities. How to gain control over time-management situations. How to reduce your personal stress, and how to counsel "stressed-out" employees.

    This program teaches you how to set priorities and take control of events, so events don't control you. You'll learn how to transform your priorities into concrete and measurable goal statements. You'll learn how to distinguish between urgent and important crises. How to diagnose stress in employees and how to offer employees effective counseling.

    Course Description
• Marketing Analysis in the Hospitality Industry

  • The first in a two-part series, this program provides a basic understanding of marketing analysis in the hospitality industry as the first step in a process that evolves from the strategic to the tactical. Through case studies and real-life examples, you will gain an understanding of marketing's role in the organization as a strategic initiative, central to the organization's ability to identify and satisfy customers.

    The program introduces the marketing process continuum, discusses key value drivers for customers in the hospitality industry, and provides hands-on practice in conducting marketing research. You'll learn how to collect and interpret data, analyze customer behavior, and perform a SWOT analysis. This is the first stage in the development of a marketing plan that defines the organization's business strategy.

    Course Description
• Principles of Financial Accounting in the Hospitality Industry

  • You don't have to be an accountant to grasp the fundamentals of hospitality accounting. In non-technical terms, this program teaches you how to read, compose, and communicate financial information. You will see how income statements, balance sheets, and cash flow statements describe a business and its performance. After completing the program, you will be better able to gather, understand, and share financial data within your organization. You will make more effective presentations and better decisions, setting the stage for your own career advancement.

    This program will teach you relevant accounting terms and concepts as they apply in the hospitality industry, including the Uniform System of Accounts. You will learn the relevance of various transaction types and accounting principles, how to assign the proper category when processing a transaction, and how to track the financial performance of a business using our unique Integrated Accounting Spreadsheet (IAS) system.

    Course Description
• Managing Dynamic Teams

  • Teamwork gets tasks done. But what is a team? How does it function? What are the dynamics of a team? What does it take to be an effective team leader? This course teaches you the characteristics of a well-functioning team and techniques for effective group decision-making. You'll learn how to develop and adapt your own leadership style, how to set effective team goals, and how to implement strategies to secure the commitment of team members.

    This course will provide you with proven techniques to help you and your team reach peak performance. You'll learn ways to engage, involve, and motivate team members so they work better as a group and accept higher levels of responsibility. You'll learn the dynamics of group decision making and how to evaluate your team's performance.

    Course Description
• Marketing Planning in the Hospitality Industry

  • This is the second course in a two-part series. This course teaches you how to design, develop, implement, and evaluate a comprehensive marketing plan. Through a program-long case study and numerous anecdotal examples, you will learn how to identify a target market and develop a marketing mix (involving product, price, promotion, and place) specific to that market and its particular needs. You'll investigate advertising, direct mail, public relations, and sales promotion strategies designed to reach and retain your target customers and increase your market share.

    Segmenting markets and targeting customers is becoming increasingly vital to success in the hospitality industry. This course will help you determine market positioning and create an appropriate marketing plan. Make better decisions about marketing issues from pricing and advertising to menu design and guest-frequency series.

    Course Description
• Managerial Accounting in Action

  • This course covers the essentials of managerial accounting and information reporting. By learning how to interpret and apply financial information, you will achieve better operational forecasting and organizational performance.

    This course teaches you how financial reports measure business performance. It will help you understand how various operating tactics support your business strategy. After completing the program, you will understand the process of operational planning and cost-volume-profit analysis.

    Course Description

Accreditation

Participants who successfully complete all required courses in the series receive a Master Certificate in the Essentials of Hospitality Management from Cornell University’s School of Hotel Administration.
Note that Participants who elect to pursue this certificate are not eligible to earn a Master Certificate in Foodservice Management.

ACE CREDIT Recommendation

The American Council on Education recommends this Certificate Program for 6 semester hours in Hospitality Management in the upper division baccalaureate degree category.

Technical Requirements

With all eCornell courses, access is easy. Participants only need a computer and an Internet connection. To view specific technology requirements, visit our Technology Requirements page.

 
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