This 9 week online program is about management of multiple distribution channels, such as online travel agencies, social media, mobile devices, and search engines. You’ll learn directly from some of the heaviest hitters in new media for hospitality: CEOs, search, social and mobile media consultants, property-level managers, and more through collaborative projects and compelling video exercises.
See how a well-constructed new media marketing plan can actually help you deliver on your firm’s “brand promise”, enabling you to deal with market uncertainties and guide your firm toward sustained profitability.
Explore the connections between pricing, revenue, and profitability and dive deep into the virtual world of online travel agents, search engines, digital marketing and reputation management.
Learn how to set prices and differentiate by customer type through multiple distribution channels and up-to-date techniques for increasing sales directly or through travel agencies, the Internet, and opaque pricing channels.
Improve your search engine results through Search Engine Optimization (SEO), which increases your visibility among target customers, and maximize sales through Online Travel Agents.
The most revolutionary aspect of the social media revolution is the ability to elicit timely feedback from customers and generate online buzz instantly. This is especially meaningful in that it helps you establish your brand, creates promoters out of customers who ultimately drives sales. This certificate program is your complete virtual toolkit for thriving and maximizing revenue in the new media marketing landscape.