SHAC2
Master Certificate in Foodservice Management
Create and implement strategies to improve the profitability of foodservice operations through financial management, human-resource management, superior service, and a competitive value proposition.
Enrollment Information
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Description
Each year, hundreds of professionals who want to sharpen their existing skills, develop new skills, and enhance their understanding of Foodservice Management participate in executive education programs from Cornell’s School of Hotel Administration. eCornell has worked hand-in-hand with the Hotel school to adapt its renowned Professional Development Program for convenient online delivery as the Master Certificate in Foodservice Management.
This certificate examines the issues and challenges of the foodservice industry and outline strategies that contribute to a successful foodservice operation. Courses focus on a systems approach to foodservice management. Participants learn how to manage the major areas of menu planning, purchasing, receiving, storage, production, and control systems. They assess the effectiveness of several foodservice systems, use a service blueprint to improve the service delivery process and increase profits, and examine such variables as client flow, menu planning, dining time, optimal table mix, meal duration, and variable pricing. In addition, participants learn about strategies to increase profitability through improved human-resource management, financial management, superior service, and the creation of a competitive marketing position that builds their value proposition.
Once the most effective strategies have been identified, participants focus on how to implement desired changes efficiently to produce measurable improvement in market share and overall revenue for their foodservice operation.
Note: eCornell courses can be used to satisfy requirements for on-campus Professional Development Program certificates as well as online Foodservice Management certificates. Two online courses (15 hours of instruction per course) are equal to one on-campus course (30 hours of instruction per course).
Who Should Take This Certificate?
This certificate is appropriate to foodservice professionals from hotels, chain and independent restaurants, and other hospitality outlets looking to increase profits and advance their careers. It is also ideal for hospitality professionals from other disciplines seeking to transition into foodservice positions.
SHA01
Managing People More Effectively
Manage time effectively and implement strategies that increase productivity. Diagnose stress in yourself and other employees, and transform priorities into concrete, measurable goal statements.
Course Details
SHA02
Marketing Analysis in the Hospitality Industry
Conduct market research by analyzing competitors, collecting data, studying customer behavior, and performing a SWOT analysis. Translate marketing knowledge from a strategic to a tactical level.
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SHA03
Principles of Financial Accounting in the Hospitality Industry
Apply financial and accounting concepts in the hospitality industry. Use information systems to describe and measure financial performance.
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SHA05
Marketing Planning in the Hospitality Industry
Position your product and develop a comprehensive marketing plan that reaches and retains your target customers. Manipulate aspects of the marketing mix to ensure profitability.
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SHA07
Foodservice Management Systems: Issues and Concepts
Maximize the profits of food-service operations by managing trends and influencing customer perceptions of value. Use the systems approach to maximize the profit of food operations.
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SHA08
Foodservice Management Systems: Operations
Assess the effectiveness of food-service systems and improve profitability. Evaluate menu layout, design, trends, and pricing strategies and how your menu fits with organizational objectives.
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SHA09
Developing a Baseline for Restaurant Revenue Management
Maximize profits in food and beverage operations through restaurant revenue management theory. Learn the metrics and analysis tools used to establish a revenue management baseline.
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SHA10
Developing and Implementing a Strategy for Restaurant Revenue Management
Implement a restaurant revenue management strategy to increase return on investment. Measure improvement associated with implementation, and develop detailed recommendations to further increase revenue.
Course Details
Accreditation
Participants who successfully complete the required courses will receive a Master Certificate in Foodservice Management from Cornell University’s School of Hotel Administration.
Note that Participants who elect to pursue this certificate are not eligible to earn a Master Certificate in the Essentials of Hospitality Management.
ACE CREDIT Recommendation
The American Council on Education recommends this Certificate Program for up to 6 semester hours in Foodservice Management in the upper division baccalaureate degree category.
With all eCornell courses, access is easy. Participants only need a computer and an Internet
connection. To view specific technology requirements, visit our
Technology Requirements page.
