SHAC5
Hospitality Marketing
Take a marketing initiative from concept to concrete plan by gathering data, identifying strategic opportunities through analysis, and creating a marketing plan to guide execution.
Enrollment Information
Description
Marketing is about identifying, creating, and delivering value to customers. The Certificate in Hospitality Marketing from Cornell University’s School of Hotel Administration is designed to develop the essential skills necessary to conceive, create, and write a strategic marketing plan.
The courses in this certificate series focus on data-driven methodologies for gathering and analyzing marketing data, using that data to make decisions, using marketing analysis to identify strategic opportunities, creating the marketing positioning, and creating a marketing plan to guide execution. The courses emphasize practical application of concepts, strategies, and tactics that can be immediately used in the workplace.
The Certificate in Hospitality Marketing equips participants with the skills, tools, and methodologies they need to take a marketing initiative from the concept stage to a robust marketing plan.
Who Should Take This Certificate?
The Certificate in Hospitality Marketing is designed for hospitality marketing professionals responsible for directing or implementing marketing research or the creation of strategic marketing plans.
HAME515
Data Gathering and Analysis in the Hospitality Industry
Gather, describe, and analyze data on the hospitality industry to extract meaningful business information.
Course Details
HAME516
Statistical Decision Making for Hospitality Managers
Predict future behavior from existing data. Make effective decisions by using statistical tools, identifying significant trends, and analyzing organizational data.
Course Details
SHA02
Marketing Analysis in the Hospitality Industry
Conduct market research by analyzing competitors, collecting data, studying customer behavior, and performing a SWOT analysis. Translate marketing knowledge from a strategic to a tactical level.
Course Details
SHA05
Marketing Planning in the Hospitality Industry
Position your product and develop a comprehensive marketing plan that reaches and retains your target customers. Manipulate aspects of the marketing mix to ensure profitability.
Course Details
Accreditation
Participants who successfully complete the four required courses in the series receive a Certificate in Hospitality Marketing from Cornell University’s School of Hotel Administration.
With all eCornell courses, access is easy. Participants only need a computer and an Internet
connection. To view specific technology requirements, visit our
Technology Requirements page.
