Employee Engagement

Improve the performance of your workforce. Use employee engagement as a strategic tool.

Description

Employee engagement can be broadly defined as employees consistently acting in the best interests of the organization. Linked to critical outcomes including absenteeism, turnover, customer satisfaction, operational performance, and financial performance, employee engagement is a vital driver of an organization’s bottom-line performance.

This course focuses not only on why employee engagement is important and valuable, but also on how to foster and measure employee engagement and link it to key organizational metrics and outcomes. It examines the business case to pursue employee engagement as a strategic initiative and evolve beyond the transactional approach of traditional employee relations to a strategic approach focusing on relationship-oriented and emotional measurements of employee commitment. It also develops the competencies necessary to build employee engagement in your organization, the risks involved, and the implications for the HR professional in adopting this approach. This course is based on the research of Cornell ILR School Professors Patrick M. Wright, Director of the Center for Advanced Human Resource Studies, and Christopher J. Collins, Director of Executive Education.

Who Should Take This Course?

This course is designed for manager-, director-, and executive-level HR professionals who are charged with improving HR's ability to contribute to organizational strategy and success. It is also appropriate for HR professionals seeking the strategic skills required for advancement to management and leadership positions.

Course Format

All eCornell courses are delivered online and are self-paced. An eCornell instructor leads the online discussions, grades any course projects, and is available to answer specific questions about the course content.

This course contains the following modules:

• The Value of Engagement
• The Meaning of Engagement
• Measures of Engagement
• Engagement and the Bottom Line
• Creating Engagement
• How to Build Engagement
• The Risks Involved
• Implications for HR

Benefits to the Learner

Participants who complete this course will be able to:

• Define and measure the value of employee engagement
• Link employee engagement to organizational success
• Build a plan to create employee engagement at your organization
• Manage the risks associated with executing an employee engagement strategy

Authoring Faculty

Christopher J. Collins, Ph.D., Associate Professor and Director of Executive Education

Patrick M. Wright, Ph.D., Professor and Director, Center for Advanced Human Resources Studies

Sponsoring School

Cornell University's School of Industrial and Labor Relations

Total Learning Time

Approximately five to six hours over a period of two weeks.

Certificate Information

This course can be applied toward the following certificate:

• Strategic Human Resources Management

HRCI Recertification

This course been approved for six (6) Strategic Management recertification credit hours toward SPHR and GPHR recertification and six (6) recertification credit hours toward PHR, SPHR, and GPHR recertification through the Human Resource Certification Institute. Please contact the Human Resource Certificate Institute (HRCI) for further information about certification or recertification.