Hospitality and Foodservice Management

These certificate series of professional development courses cover priority aspects of hospitality management training from the Cornell University School of Hotel Administration. Current and aspiring hospitality leaders and managers will develop skills in hospitality management, restaurant management training, hotel revenue management, hospitality real estate or asset management, or leading or managing service teams.

	Managing People More Effectively

	SHA01 Managing People More Effectively Manage time effectively and implement strategies that increase productivity. Diagnose stress in yourself and other employees, and transform priorities into concrete, measurable goal statements. Course Details

	Marketing Analysis in the Hospitality Industry

	SHA02 Marketing Analysis in the Hospitality Industry Conduct market research by analyzing competitors, collecting data, studying customer behavior, and performing a SWOT analysis. Translate marketing knowledge from a strategic to a tactical level. Course Details

	Principles of Financial Accounting in the Hospitality Industry

	SHA03 Principles of Financial Accounting in the Hospitality Industry Apply financial and accounting concepts in the hospitality industry. Use information systems to describe and measure financial performance. Course Details

	Managing Dynamic Teams

	SHA04 Managing Dynamic Teams Engage team members and motivate them to function well together, accept more responsibility, and reach peak performance. Master the dynamics of group decision making and evaluate performance. Course Details

	Marketing Planning in the Hospitality Industry

	SHA05 Marketing Planning in the Hospitality Industry Position your product and develop a comprehensive marketing plan that reaches and retains your target customers. Manipulate aspects of the marketing mix to ensure profitability. Course Details

	Managerial Accounting in Action

	SHA06 Managerial Accounting in Action Interpret and apply financial information to improve operational forecasting. Raise organizational performance through financial knowledge. Course Details

	Foodservice Management Systems: Issues and Concepts

	SHA07 Foodservice Management Systems: Issues and Concepts Maximize the profits of food-service operations by managing trends and influencing customer perceptions of value. Use the systems approach to maximize the profit of food operations. Course Details

	Foodservice Management Systems: Operations

	SHA08 Foodservice Management Systems: Operations Assess the effectiveness of food-service systems and improve profitability. Evaluate menu layout, design, trends, and pricing strategies and how your menu fits with organizational objectives. Course Details

	Developing a Baseline for Restaurant Revenue Management

	SHA09 Developing a Baseline for Restaurant Revenue Management Maximize profits in food and beverage operations through restaurant revenue management theory. Learn the metrics and analysis tools used to establish a revenue management baseline. Course Details

	Developing and Implementing a Strategy for Restaurant Revenue Management

	SHA10 Developing and Implementing a Strategy for Restaurant Revenue Management Implement a restaurant revenue management strategy to increase return on investment. Measure improvement associated with implementation, and develop detailed recommendations to further increase revenue. Course Details

	Introduction to Hotel Revenue Management

	SHA531 Introduction to Hotel Revenue Management Implement a revenue management strategy that maximizes profits by shifting the focus to managing revenue per available room. Apply effective pricing models and duration-management techniques. Course Details

	Forecasting and Availability Controls in Hotel Revenue Management

	SHA532 Forecasting and Availability Controls in Hotel Revenue Management Use forecasts to predict demand and learn how demand influences other organizational functions. Calculate and account for error and apply length-of-stay controls. Course Details

	Pricing Strategy and Distribution Channels in Hotel Revenue Management

	SHA533 Pricing Strategy and Distribution Channels in Hotel Revenue Management Set prices that are congruent with your organization's positioning and sales strategies. Use the appropriate distribution channels to manage prices. Course Details

	Overbooking Practices in Hotel Revenue Management

	SHA534 Overbooking Practices in Hotel Revenue Management Overbook strategically to account for no-shows and minimize costs, uncertainty, and customer impact. Examine visiting groups' costs and revenues to identify profitable targets. Course Details

	Non-Traditional Applications of Hotel Revenue Management

	SHA535 Non-Traditional Applications of Hotel Revenue Management Develop, implement, and monitor revenue-maximizing strategies in hospitality-related industries. Maximize top-line revenue in spas, golf courses, and meeting spaces. Course Details

	Formulating Strategy and Mapping the Competitive Landscape in the Hospitality Industry

	SHA551 Formulating Strategy and Mapping the Competitive Landscape in the Hospitality Industry Develop a strategic perspective for your firm and create a strategy designed to establish a clear organizational direction. Course Details

	Creating Value and Competitive Advantage in the Hospitality Industry

	SHA552 Creating Value and Competitive Advantage in the Hospitality Industry Evaluate strategic alternatives and leverage the firm’s internal resources and capabilities to create value and sustainable competitive advantage. Course Details

	Implementing Strategy and Strategic Control Systems in the Hospitality Industry

	SHA553 Implementing Strategy and Strategic Control Systems in the Hospitality Industry Implement a strategy and establish a control system to ensure that strategic objectives are met. Course Details

	Financial Analysis of Hotel Investments

	SHA561 Financial Analysis of Hotel Investments Evaluate hotel investment and hotel financing decisions and structure deals that meet the needs of the owner, the operator, and the lender. Course Details

	Control of Hotel Real Estate

	SHA562 Control of Hotel Real Estate Learn how investors separate ownership from control of hotel properties, how management contracts are negotiated, and how to prepare term sheets from the perspectives of both owners and operators. Course Details

	Valuing Hotel Investments Through Effective Forecasting

	SHA563 Valuing Hotel Investments Through Effective Forecasting Produce accurate forecasts of the real estate revenues and expenses needed to support hotel operations; perform market studies to quantify demand. Course Details

	Valuing Hotel Intellectual Property and Structuring the Capital Stack

	SHA564 Valuing Hotel Intellectual Property and Structuring the Capital Stack Value the intellectual property rights created in management contracts and franchise agreements; learn how debt and equity capital markets are used to enhance the value of the real estate. Course Details

	Developing an Asset Management Strategy

	SHA565 Developing an Asset Management Strategy Develop an asset management strategy and plan; use contemporary techniques to create forecasts and analyze sell versus hold alternatives. Course Details

	Achieving Hotel Asset Management Objectives

	SHA566 Achieving Hotel Asset Management Objectives Administer and renegotiate management contracts, evaluate capital expenditures, benchmark a property’s performance, perform asset risk analyses and evaluate hotel refinancing. Course Details

	Managing Change Initiatives

	HAME511 Managing Change Initiatives Carry out change initiatives that keep your organization productive and competitive in a dynamic environment. Assess your personal ability to facilitate change. Course Details

	Data Gathering and Analysis in the Hospitality Industry

	HAME515 Data Gathering and Analysis in the Hospitality Industry Gather, describe, and analyze data on the hospitality industry to extract meaningful business information. Course Details

	Statistical Decision Making for Hospitality Managers

	HAME516 Statistical Decision Making for Hospitality Managers Predict future behavior from existing data. Make effective decisions by using statistical tools, identifying significant trends, and analyzing organizational data. Course Details