Implementing Strategy and Strategic Control Systems in the Hospitality Industry

Implement a strategy and establish a control system to ensure that strategic objectives are met.

Description

The most-common reasons why good strategies fail are poor execution and implementation. This course is designed to develop the skills in hospitality managers and leaders to implement a strategy and ensure ongoing superior results.

This course focuses on the stage of the strategy process model devoted to putting the best strategy into action. It explores why strategies fail in their implementation and how strategic control systems can ensure that strategic objectives are being met. Participants learn how to write an implementation action plan and build capabilities to manage stakeholder relationships and organizational resources to implement and manage a strategy to create competitive advantage.

Who Should Take This Course?

This course is designed for senior leadership at within hospitality organizations, including current and aspiring GMs and executive team members, and mid-to-senior-level management at corporate offices.

Course Format

All eCornell courses are delivered online and are self-paced. An eCornell instructor leads the online discussions, grades any course projects, and is available to answer specific questions about the course content.

This course contains the following modules:

• A Process View of Strategy Implementation
• From formulation to implementation
• Action and alignment
• Inter-organizational Relationships
• Identifying external stakeholders
• Building successful partnerships
• Organizational Relationships and Control Systems
• Managing people
• Developing a strategic control system

Benefits to the Learner

After completing this course, participants will be able to:

• Use process tools to implement strategy at your hotel
• Manage internal and external relationships to support strategy implementation
• Use strategic control systems to monitor and revise your strategy

Authoring Faculty

Cathy A. Enz, Ph.D., Professor

Sponsoring School

Cornell University's School of Hotel Administration

Total Learning Time

Approximately six hours over a period of two weeks.

Certificate Information

This course can be applied toward the following certificate:

• Strategic Hospitality Management