Marketing Manager | Enterprise Learning
Business Objectives
eCornell is seeking an experienced and entrepreneurial Marketing Manager to increase the visibility of the eCornell brand in the enterprise learning marketplace. eCornell has a robust and diverse portfolio of clients that have implemented its online leadership and professional development programs as part of strategic learning initiatives. The Marketing Manager, Enterprise Learning will position eCornell as an industry leader and collaborate with the sales, marketing and product teams to build additional strategic client relationships.
Primary Job Duties
- Develop and implement the annual marketing plan and budget for eCornell’s B2B marketing initiatives
- Identify and profile markets of strength for eCornell
- Identify target companies and industries based on desired criteria
- Develop content and collateral targeting industry and companies including
- Email campaigns
- Sales presentations
- Marketing webinars
- Podcasts
- Manage eCornell’s attendance and sponsorship at Training & Development industry conferences and industry vertical events
- Manage eCornell’s participation in promotional webinars with industry sources
- Apply for relevant industry awards
- Coordinate with the Internet Marketing Manager to execute online marketing campaigns to support eCornell’s B2B marketing efforts
- Interact with and coordinate internal resources including the sales, marketing and product teams
General Requirements
This position requires a Bachelor’s degree in business or marketing, with 3-5 years experience in a B2B marketing role in the Training & Development industry. Candidate should have established network of contacts in industry associations, media and trade publications both domestically and abroad. Experience as both the provider and as the customer is preferred.
Strong skills in:
- Client research and data analysis
- Marketing plan development and implementation
- Customer Relationship Management
- Marketing copy writing
- PowerPoint
- Email marketing
- Project/time management
This position will be located in Ithaca, NY with occasional overnight travel.
Send CL&R via email to hr@ecornell.com, fax to (607) 257-0916, or by postal mail to eCornell, Human Resources, 950 Danby Rd., Suite 150, Ithaca, NY 14850
eCornell, a wholly-owned subsidiary of Cornell University, provides individuals and many of the world's leading organizations with online, asynchronous professional and executive development in the areas of strategy, leadership and management development, human resources, project leadership, financial management, and hospitality management. It’s proven course development model and instructor-led course delivery provide for engaging, rigorous, and interactive learning. The company has delivered over 110,000 courses to more than 26,000 students in 180 countries. For more information, visit www.ecornell.com.
