High-performing product managers must deftly navigate the interconnected networks in today’s organizations. Leading a product development team to meet customer needs requires more than technical expertise. It requires vision, a foundation in systems design, and an intimate knowledge of people: those on your team, and those who will use your finished product.
This certificate consists of 12 two-week courses. The comprehensive program provides you with foundational skills to use a proven, structured methodology for defining and communicating design requirements across the organization; gain confidence in product design without needing expertise in math or engineering principles; and learn tools to effectively manage people, performance, and contingencies.
The courses in this certificate will equip you to:
- Utilize management/leadership research and theory to define a set of key success factors and behaviors for the project manager
- Overcome the typical challenges associated with different forms of the project manager’s role
- Discuss challenges facing project teams and explain the role of the project manager in overcoming these challenges
- Analyze project teams for potential conflict resulting from cultural, functional, personality-related, or learning-style differences
- Apply the earned value method for assessing degrees of project completion
- Create accurate forecasts to communicate time and budget required for project completion
- Describe the basic types of strategies for exercising influence; develop an understanding of the conditions that would make each appropriate; and build skill in applying those strategies to a variety of influence opportunities
- Describe approaches to resolving conflict and explain how your mode of addressing conflict does or does not support these approaches
- Discuss the benefits of the Getting Design Right process
- Use a step-by-step process to translate customer needs into technical requirements
- Generate a customer value proposition (CVP)
- Describe your product or service in a way that enables a team of people to work together on its design
- Use a formal risk-management technique to complete an analysis of potential design failures and to implement corrective actions
Who should enroll in this certificate?
- Project Management Professionals (PMPs)
- Functional managers who lead project teams or who supervise individuals (such as engineers) involved in product and service design and development.