Corporate Certificate List

Explore our certificates below to learn more or view all individual courses.

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Marketing

Data-Driven Marketing (LSMC10)

Practice using the language and tools of data-driven marketing research. Learn to ask the right questions and determine the most relevant data for improving service, sales, market share, and margins.

Course List:
  • Measuring Customer Preferences
  • Analyzing Segmentation and Targeting
  • Using Data for Positioning Brands
  • Predicting and Managing Customers’ Lifetime Value
  • Market Response Modeling
Digital Marketing (LSMC15)
In a world where more and more activities are centered online, developing an effective digital marketing plan is a must for every organization. Learn how to assess customer needs, identify opportunities in owned and earned media, track key metrics, and implement a proven framework for top performance.
Course List:
  • Understanding the Digital Marketing Landscape and the Customer Funnel
  • Assessing Opportunities in Paid Digital Media
  • Assessing Opportunities in Owned Digital Media
  • Implementing an Integrated Digital Marketing Plan
Hospitality Marketing (SHAC18)
Take a marketing initiative from concept to executable plan. Gather and analyze data, identify strategic opportunities, and develop campaigns to convert prospects into paying customers.
Course List:
  • Marketing Fundamentals for the Hospitality Industry
  • Conducting Effective Hospitality Marketing Research
  • The Hospitality Marketing Mix: Product and Price
  • The Hospitality Marketing Mix: Place and Promotion
  • Marketing the Hospitality Brand through New Media: Social, Mobile & Search
  • Hospitality Customer Engagement through New Media Marketing
Marketing Strategy (MKTC02)

This seven-course online program equips business leaders and managers with the MBA-level strategic marketing concepts and tools required to make informed decisions and set direction for their company, business unit, department, or product line.

Course List:
  • Essentials of Marketing Strategy
  • Applied Marketing Strategy and Decision-Making Tools
  • Marketing Research and Analysis
  • Creating and Communicating the Value of Your Brand
  • Introducing New Products: Successes and Failures
  • Distribution Strategy and International Marketing
  • Social and New Media Marketing
New Media Marketing for the Hospitality Professional (SHAC17)
A smart marketing plan in concert with online presence is central to success in the ever-changing hospitality market.
Course List:
  • Marketing Fundamentals for the Hospitality Industry
  • Pricing Strategy and Distribution Channels in Hotel Revenue Management
  • Search Engines and Online Selling: Stimulating Incremental Demand
  • Marketing the Hospitality Brand through New Media: Social, Mobile & Search
  • Hospitality Customer Engagement through New Media Marketing

Finance and Managerial Accounting

Financial Management (HAMEC02)
Learn how to communicate with finance personnel to interpret financial information, recognize risk and return in capital budgeting, interpret capital structuring decisions, assess the costs and benefits of business decisions, and drive operational and financial strategies for your organization.
Course List:
  • Mastering the Time Value of Money
  • Making Capital Investment Decisions
  • Risk and Return: How to Identify, Measure, and Incorporate Into Capital Budgeting Decisions
  • Raising Capital: The Process, the Players, and Strategic Considerations
  • Understanding Financial Statements
  • Using Ratio Analysis to Evaluate Financial Performance
Measuring and Improving Business Performance (LSMC06)
This six-course program explores how business performance is measured and reported, along with essential concepts in cost accounting and financial reporting. Using discussions and hands-on projects, the courses equip learners with a new way to see the opportunities and challenges they face at work, and with the vocabulary and tools to address them.
Course List:
  • Choosing the Right Performance Measures for Your Organization
  • Aligning Performance Measures with Business Strategy
  • Measuring and Motivating Performance
  • Measuring and Improving Margins
  • Managing Business Capacity with Activity-Based Costing
  • Measuring and Improving Efficiency

Healthcare

Executive Leadership for Healthcare Professionals (SLNC03)
Being a successful healthcare leader in a business environment means you must be capable of solving business challenges and making executive decisions while also considering healthcare regulations and ever-changing needs in the market. Learn how to effectively navigate the terrain of change, find ways to overcome resistance, and guide people within the organization to keep moving forward.
Course List:
  • Strategic Decision Making
  • Leading Organizational Change
  • Choosing the Right Performance Measures for Your Organization
  • Strategic Planning for Healthcare Organizations
  • Revising and Implementing Your Strategic Plan
Healthcare Facilities Planning and Design: Focus on Facility Planning (SLNC01b)

Healthcare facility design is more than picking the right wall colors or materials. If done well, healthcare facility design and planning can transform your organization, improving safety, operations, and the bottom line. Above all, an optimal, patient-centered healthcare environment has the power to improve clinical outcomes.

This certificate consists of 6 two-week courses: 5 core and 1 elective courses. The program provides you with in-depth instruction in effectively using evidence-based research to improve a healthcare environment. Core courses cover the critical components of healthcare facilities design planning. Learn excellence in change leadership, stakeholder management, and strategic alignment with organizational goals. Choose from 2 electives: Project Leadership or Facility Planning.

You can complete all 6 courses in this program and earn your certificate in as little as 3 months, spending 5-7 hours per course.

The Center for Health Design (CHD) is pleased to offer a 15% discount on the Evidence-Based Design Accreditation and Certification (EDAC) program’s study guide and exam, exclusively to people who take the Healthcare Facilities Planning and Design Certificate Program.

Course List:
  • Transformational Excellence: Change Leadership in Healthcare
  • Strategic Planning for Healthcare Organizations
  • Revising and Implementing Your Strategic Plan
  • Planning and Designing a Healing Environment
  • Basic Tools for Facility Planning
  • Practice Based Research
Healthcare Facilities Planning and Design: Focus on Project Leadership (SLNC01a)

This 6-course online certificate program in facility design from Cornell University’s College of Human Ecology will give you the strategies and knowledge you need to implement transformational change within any healthcare organization, making it more efficient, safe and patient-centered. This program also includes a course on project leadership.

Course List:
  • Transformational Excellence: Change Leadership in Healthcare
  • Strategic Planning for Healthcare Organizations
  • Revising and Implementing Your Strategic Plan
  • Planning and Designing a Healing Environment
  • Practice Based Research
  • Introduction to Project Leadership
Healthcare Leadership: Focus on Change Leadership (SLNC02b)

Healthcare administrators, physicians and medical professionals tend to focus their efforts on managing and providing care for people, often leaving little time for the development of leadership skills and strategic thinking. This certificate prepares you for a high-level management role and elevates your potential for leadership at your organization.

This certificate consists of 10 two-week courses: 7 core and 3 elective courses. Gain valuable hands-on experience developing core leadership competencies central to the healthcare industry. Learn to identify areas for improvement or potential for growth in your organization and design strategic plans to set and meet goals. Choose from 2 electives: Change Leadership or Facilities Design.

You can complete all 10 courses in this program and earn your certificate in as little as 5 months, spending 5-7 hours per course.

The core courses in this certificate will equip you to:

  • Describe key areas in need of improvement in the U.S. healthcare system and the specific types of changes needed

  • Create a strategic vision for your organization

  • Identify areas for improvement and potential growth

  • Involve stakeholders in all areas of the strategic plan

  • Monitor progress and refine the strategic plan based on results

  • Diagnose the external factors that are driving change and the strategic orientation of your firm

  • Develop a change vision

  • Build an approach for identifying and influencing key stakeholders

  • Devise an approach for overcoming resistance

  • Examine the critical characteristics of effective coaching

  • Implement best practices for proactive listening

  • Examine your own organization through the lens of innovation

  • Identify recommended best practices for fostering innovation

The elective courses will help you guide your company through change to success. They will provide you with critical skills, including the ins and outs of negotiation and how to effectively implement change. Discover how to become a powerful decision maker and ways to help reach the goals within your organization.

Course List:
  • Transformational Excellence: Change Leadership in Healthcare
  • Strategic Planning for Healthcare Organizations
  • Revising and Implementing Your Strategic Plan
  • Leading Strategic Change Initiatives
  • Coaching Skills for Leaders
  • Strategic Decision Making
  • Leading for Creativity and Innovation
  • Negotiation Skills
  • Leading Organizational Change
  • Navigating Power Relationships
Healthcare Leadership: Focus on Facilities Design (SLNC02a)

Being a successful manager in the healthcare industry requires you to identify areas for improvement or potential for growth in your organization and design strategic plans to set and meet goals. Gain valuable hands-on experience developing core leadership competencies needed in a healthcare environment.

Healthcare administrators, physicians and medical professionals tend to focus their efforts on managing and providing care for people, often leaving little time for the development of leadership skills and strategic thinking. This certificate prepares you for a high-level management role and elevates your potential for leadership at your organization.

This certificate consists of 10 two-week courses: 7 core and 3 elective courses. Gain valuable hands-on experience developing core leadership competencies central to the healthcare industry. Learn to identify areas for improvement or potential for growth in your organization and design strategic plans to set and meet goals. Choose from 2 electives: Change Leadership or Facilities Design.

You can complete all 10 courses in this program and earn your certificate in as little as 5 months, spending 5-7 hours per course.

The core courses in this certificate will equip you to:

  • Describe key areas in need of improvement in the U.S. healthcare system and the specific types of changes needed

  • Create a strategic vision for your organization

  • Identify areas for improvement and potential growth

  • Involve stakeholders in all areas of the strategic plan

  • Monitor progress and refine the strategic plan based on results

  • Diagnose the external factors that are driving change and the strategic orientation of your firm

  • Develop a change vision

  • Build an approach for identifying and influencing key stakeholders

  • Devise an approach for overcoming resistance

  • Examine the critical characteristics of effective coaching

  • Implement best practices for proactive listening

  • Examine your own organization through the lens of innovation

  • Identify recommended best practices for fostering innovation

These elective courses teach aspects of capital improvement projects that a manager or stakeholder might encounter in a healthcare setting, including working from a budget to estimate potential sizing of facilities, estimating costs, and recognizing key features of architectural and engineering drawings. You’ll learn how the facility affects quality of care and the experience of patients and caregiving staff.

Course List:
  • Transformational Excellence: Change Leadership in Healthcare
  • Strategic Planning for Healthcare Organizations
  • Revising and Implementing Your Strategic Plan
  • Leading Strategic Change Initiatives
  • Coaching Skills for Leaders
  • Strategic Decision Making
  • Leading for Creativity and Innovation
  • Choosing the Right Performance Measures for Your Organization
  • Planning and Designing a Healing Environment
  • Basic Tools for Facility Planning

Hospitality and Foodservice Management

Advanced Hospitality Revenue Management: Pricing and Demand Strategies (SHAC16)
This program will build on the fundamental principles of revenue management and provide students with the advanced tools and techniques that guide strategic pricing decisions, set inventory controls, and encourage demand manipulation in a way that not only drives profits, but improves overall organizational performance.
Course List:
  • Price and Inventory Controls
  • Price Sensitivity and Pricing Decisions
  • Segmentation and Price Optimization
  • Displacement and Negotiated Pricing
  • Search Engines and Online Selling: Stimulating Incremental Demand
Foodservice Management (SHAC12)
Explore the functions of foodservice management and learn to use a systems approach to food production and restaurant operations. Generate positive revenue and enhance your foodservice operation's reputation for service and quality.
Course List:
  • Meeting the Challenges of Foodservice Management
  • Foodservice Management: Marketing, Service, and HR Systems
  • Foodservice Management: Menu Planning and Marketing, and Merchandising Strategies
  • Foodservice Management: Control Systems and Related Systems
  • Introduction to Restaurant Revenue Management
Hospitality Management (SHAC22)

A career in hospitality management means that you are involved in every aspect of your property’s many moving parts.  From the front of the house to the back, you need a firm grasp on finance, marketing, and managing employees to succeed. Build your credibility and learn how to manage a world-class operation with a foundation in essential industry best practices and skills.

By taking this certificate program, you will learn how to improve in your role as hospitality manager by developing strategies that can be applied to your teams in the workplace. This program covers a wide range of content, from foodservice to finances to team building, giving you a set of skills needed to be successful in a management role. Knowing how to handle multiple facets of the hospitality industry will help you manage your organization to its fullest potential as well. 

Whether you are a manager currently, positioning yourself for a management position or have recently been promoted, make your mark today by learning from experts in the School of Hotel Administration at Cornell University, one of the world’s most prestigious hospitality schools. You can finish all of the courses in this program and earn your certificate in as little as three months, spending about three to five hours per week.

Course List:
  • Services Marketing Planning and Management
  • Introduction to Hotel Revenue Management
  • Meeting the Challenges of Foodservice Management
  • Understanding Financial Statements
  • Building High-Performing Teams
Hospitality Marketing (SHAC18)
Take a marketing initiative from concept to executable plan. Gather and analyze data, identify strategic opportunities, and develop campaigns to convert prospects into paying customers.
Course List:
  • Marketing Fundamentals for the Hospitality Industry
  • Conducting Effective Hospitality Marketing Research
  • The Hospitality Marketing Mix: Product and Price
  • The Hospitality Marketing Mix: Place and Promotion
  • Marketing the Hospitality Brand through New Media: Social, Mobile & Search
  • Hospitality Customer Engagement through New Media Marketing
Hotel Real Estate Investments and Asset Management (SHAC23)

Smart hotel asset management deals are win-win situations. To create well-structured agreements, you need to understand what is motivating the property owners, operators, and lenders. But successful hospitality and real estate management doesn’t end with a successful deal; it requires managing the agreement’s execution effectively to achieve strategic asset goals.

This certificate consists of six two-week courses that will give you the knowledge needed to understand the financial and operational aspects of hotel asset and real estate investment management. You’ll examine leasing agreements to learn about valuation and explore financing, equity structuring and exit strategies. By the time you’ve completed the program, you’ll know how to develop a superior hotel real estate management and execution plan. 

This program equips mid- to senior-level hospitality and real estate managers with the perspectives and tools they need to handle the multiple stakeholders and complexities involved in real estate and asset management contracts. You can complete all six courses and earn your certificate in as little as 3 months, spending 3-5 hours per week.

 
Course List:
  • Financial Analysis of Hotel Investments
  • Control of Hotel Real Estate
  • Developing an Asset Management Strategy
  • Achieving Hotel Asset Management Objectives
  • Valuing Hotel Investments Through Effective Forecasting
  • Valuing Hotel Intellectual Property and Structuring the Capital Stack
Hotel Revenue Management (SHAC4)

Operating a successful hotel requires the implementation of a functional revenue management plan, including forecasting demand to making management decisions that will maximize revenue. Learn hotel revenue management techniques and strategies to help drive customer satisfaction and increase your return on investment.

Course List:
  • Introduction to Hotel Revenue Management
  • Forecasting and Availability Controls in Hotel Revenue Management
  • Pricing Strategy and Distribution Channels in Hotel Revenue Management
  • Overbooking Practices in Hotel Revenue Management
  • Non-Traditional Applications of Hotel Revenue Management
Master Certificate in Hospitality Management: Focus on Foodservice Management (SHAMC06a)
The hospitality business has more moving parts that most people know. A Master Certificate in Hospitality Management provides the essential skills you need to put the pieces together so your organization can run like a well-oiled machine. Develop the technical expertise and broad, strategic focus needed to become a top-level hospitality manager.
Course List:
  • Becoming a Powerful Leader
  • Building High-Performing Teams
  • Understanding Financial Statements
  • Using Ratio Analysis to Evaluate Financial Performance
  • Marketing Fundamentals for the Hospitality Industry
  • Conducting Effective Hospitality Marketing Research
  • Meeting the Challenges of Foodservice Management
  • Foodservice Management: Marketing, Service, and HR Systems
  • Introduction to Restaurant Revenue Management
  • Managing Revenue with Service Cycle
  • Introduction to Hotel Revenue Management
  • Forecasting and Availability Controls in Hotel Revenue Management
  • Marketing the Hospitality Brand through New Media: Social, Mobile & Search
  • Hospitality Customer Engagement through New Media Marketing
  • Foodservice Management: Menu Planning and Marketing, and Merchandising Strategies
  • Foodservice Management: Control Systems and Related Systems
Master Certificate in Hospitality Management: Focus on Hotel Revenue Management (SHAMC06c)
The hospitality business has more moving parts that most people know. A Master Certificate in Hospitality Management provides the essential skills you need to put the pieces together so your organization can run like a well-oiled machine. Develop the technical expertise and broad, strategic focus needed to become a top-level hospitality manager.
Course List:
  • Becoming a Powerful Leader
  • Building High-Performing Teams
  • Understanding Financial Statements
  • Using Ratio Analysis to Evaluate Financial Performance
  • Marketing Fundamentals for the Hospitality Industry
  • Conducting Effective Hospitality Marketing Research
  • Meeting the Challenges of Foodservice Management
  • Foodservice Management: Marketing, Service, and HR Systems
  • Introduction to Restaurant Revenue Management
  • Managing Revenue with Service Cycle
  • Introduction to Hotel Revenue Management
  • Forecasting and Availability Controls in Hotel Revenue Management
  • Marketing the Hospitality Brand through New Media: Social, Mobile & Search
  • Hospitality Customer Engagement through New Media Marketing
  • Pricing Strategy and Distribution Channels in Hotel Revenue Management
  • Overbooking Practices in Hotel Revenue Management
  • Non-Traditional Applications of Hotel Revenue Management
Master Certificate in Hospitality Management: Focus on Marketing (SHAMC06d)
The hospitality business has more moving parts that most people know. A Master Certificate in Hospitality Management provides the essential skills you need to put the pieces together so your organization can run like a well-oiled machine. Develop the technical expertise and broad, strategic focus needed to become a top-level hospitality manager.
Course List:
  • Becoming a Powerful Leader
  • Building High-Performing Teams
  • Understanding Financial Statements
  • Using Ratio Analysis to Evaluate Financial Performance
  • Marketing Fundamentals for the Hospitality Industry
  • Conducting Effective Hospitality Marketing Research
  • Meeting the Challenges of Foodservice Management
  • Foodservice Management: Marketing, Service, and HR Systems
  • Introduction to Restaurant Revenue Management
  • Managing Revenue with Service Cycle
  • Introduction to Hotel Revenue Management
  • Forecasting and Availability Controls in Hotel Revenue Management
  • Marketing the Hospitality Brand through New Media: Social, Mobile & Search
  • Hospitality Customer Engagement through New Media Marketing
  • The Hospitality Marketing Mix: Product and Price
  • The Hospitality Marketing Mix: Place and Promotion
Master Certificate in Hospitality Management: Focus on Restaurant Revenue Management (SHAMC06b)
The hospitality business has more moving parts that most people know. A Master Certificate in Hospitality Management provides the essential skills you need to put the pieces together so your organization can run like a well-oiled machine. Develop the technical expertise and broad, strategic focus needed to become a top-level hospitality manager.
Course List:
  • Becoming a Powerful Leader
  • Building High-Performing Teams
  • Understanding Financial Statements
  • Using Ratio Analysis to Evaluate Financial Performance
  • Marketing Fundamentals for the Hospitality Industry
  • Conducting Effective Hospitality Marketing Research
  • Meeting the Challenges of Foodservice Management
  • Foodservice Management: Marketing, Service, and HR Systems
  • Introduction to Restaurant Revenue Management
  • Managing Revenue with Service Cycle
  • Introduction to Hotel Revenue Management
  • Forecasting and Availability Controls in Hotel Revenue Management
  • Marketing the Hospitality Brand through New Media: Social, Mobile & Search
  • Hospitality Customer Engagement through New Media Marketing
  • Managing Revenue with Table Mix
  • Managing Revenue with Pricing
Master Certificate in Revenue Management: Focus on Financial Management (SHAMC05c)

Take a deep dive into the world of hospitality revenue management, expand your skills, and increase your profits by taking a strategic approach to pricing, reservations, and inventory control. This program also includes courses on financial management.

Course List:
  • Introduction to Hotel Revenue Management
  • Forecasting and Availability Controls in Hotel Revenue Management
  • Pricing Strategy and Distribution Channels in Hotel Revenue Management
  • Overbooking Practices in Hotel Revenue Management
  • Non-Traditional Applications of Hotel Revenue Management
  • Price and Inventory Controls
  • Price Sensitivity and Pricing Decisions
  • Segmentation and Price Optimization
  • Displacement and Negotiated Pricing
  • Search Engines and Online Selling: Stimulating Incremental Demand
  • Understanding Financial Statements
  • Using Ratio Analysis to Evaluate Financial Performance
  • Marketing the Hospitality Brand through New Media: Social, Mobile & Search
  • Hospitality Customer Engagement through New Media Marketing
  • Mastering the Time Value of Money
  • Making Capital Investment Decisions
  • Risk and Return: How to Identify, Measure, and Incorporate Into Capital Budgeting Decisions
  • Raising Capital: The Process, the Players, and Strategic Considerations
Master Certificate in Revenue Management: Focus on Hospitality Marketing (SHAMC05b)

Revenue management is cross-functional and cross-disciplinary. The courses leading to a Master Certificate in Revenue Management provide the skills you need to maximize revenue in today’s complex global market. Take a strategic approach that enables your departments to collectively push the key levers driving profits and performance.

This certificate provides you with in-depth training in the principles of revenue-cycle analysis and management and practice applying these principles. Create and manage customer demand, establish a marketing strategy built around well-designed control systems, and fine-tune yield management in your market.

This master certificate consists of 18 two-week courses: 14 core and 4 elective courses. The courses in the core of the program cover financial topics, general and advanced revenue management, and marketing for new media, including social, mobile, and search. Choose from 3 electives: Restaurant Revenue Management, Hospitality Marketing, or Financial Management.

You can finish all of the courses in this program and earn your master certificate in as little as nine months, spending about five to seven hours per course.

Course List:
  • Introduction to Hotel Revenue Management
  • Forecasting and Availability Controls in Hotel Revenue Management
  • Pricing Strategy and Distribution Channels in Hotel Revenue Management
  • Overbooking Practices in Hotel Revenue Management
  • Non-Traditional Applications of Hotel Revenue Management
  • Price and Inventory Controls
  • Price Sensitivity and Pricing Decisions
  • Segmentation and Price Optimization
  • Displacement and Negotiated Pricing
  • Search Engines and Online Selling: Stimulating Incremental Demand
  • Understanding Financial Statements
  • Using Ratio Analysis to Evaluate Financial Performance
  • Marketing the Hospitality Brand through New Media: Social, Mobile & Search
  • Hospitality Customer Engagement through New Media Marketing
  • Marketing Fundamentals for the Hospitality Industry
  • Conducting Effective Hospitality Marketing Research
  • The Hospitality Marketing Mix: Product and Price
  • The Hospitality Marketing Mix: Place and Promotion
Master Certificate in Revenue Management: Focus on Restaurant Revenue Management (SHAMC05a)

Take a deep dive into the world of hospitality revenue management, expand your skills, and increase your profits by taking a strategic approach to pricing, reservations, and inventory control. This program places special emphasis on revenue management strategies for restaurants.

Course List:
  • Introduction to Hotel Revenue Management
  • Forecasting and Availability Controls in Hotel Revenue Management
  • Pricing Strategy and Distribution Channels in Hotel Revenue Management
  • Overbooking Practices in Hotel Revenue Management
  • Non-Traditional Applications of Hotel Revenue Management
  • Price and Inventory Controls
  • Price Sensitivity and Pricing Decisions
  • Segmentation and Price Optimization
  • Displacement and Negotiated Pricing
  • Search Engines and Online Selling: Stimulating Incremental Demand
  • Understanding Financial Statements
  • Using Ratio Analysis to Evaluate Financial Performance
  • Marketing the Hospitality Brand through New Media: Social, Mobile & Search
  • Hospitality Customer Engagement through New Media Marketing
  • Introduction to Restaurant Revenue Management
  • Managing Revenue with Service Cycle
  • Managing Revenue with Table Mix
  • Managing Revenue with Pricing
New Media Marketing for the Hospitality Professional (SHAC17)
A smart marketing plan in concert with online presence is central to success in the ever-changing hospitality market.
Course List:
  • Marketing Fundamentals for the Hospitality Industry
  • Pricing Strategy and Distribution Channels in Hotel Revenue Management
  • Search Engines and Online Selling: Stimulating Incremental Demand
  • Marketing the Hospitality Brand through New Media: Social, Mobile & Search
  • Hospitality Customer Engagement through New Media Marketing
Restaurant Revenue Management (SHAC11)
Increase your restaurant's bottom line by making restaurant revenue management a central component of your business model. Build revenue by implementing these time-tested strategies for managing meal duration, occupancy, and pricing.
Course List:
  • Meeting the Challenges of Foodservice Management
  • Introduction to Restaurant Revenue Management
  • Managing Revenue with Service Cycle
  • Managing Revenue with Table Mix
  • Managing Revenue with Pricing
Strategic Hospitality Leadership (SHAC21)
Today’s hospitality leaders need to be able to turn their organization into a sustainable, competitive, and collaborative entity. This certificate will teach you how to achieve that by identifying what needs to change and how to manage internal and external relationships to ensure change happens as seamlessly as possible.  Become an effective, engaging leader for your organization as you learn how to diagnose obstacles, determine organizational goals, recognize restraints, and formulate strategic plans.
Course List:
  • Strategic Hospitality Management I: Formulating Strategy
  • Strategic Hospitality Management II: Creating Value
  • Strategic Hospitality Management III: Implementing Strategy
  • Leading Strategic Change Initiatives
  • Leading Collaborative Teams
  • Quality and Service Excellence

Human Resources

Compensation Studies (ILRHRC10)
Compensation plays an essential role in attracting and retaining the key talent you need in your organization. It’s important to understand how to leverage compensation in such a way that it benefits both the talented employees and the organization as a whole. The Compensation Studies Certificate will give you the confidence and skills to articulate key compensation factors within your organization, assess compensation needs, align those needs with your organizational strategy and goals, use compensation to attract and retain top talent, and evaluate the effectiveness of pay-for-performance practices. 
Course List:
  • Total Rewards Compensation
  • Measuring and Compensating for Performance
  • Attracting and Retaining Talent with Performance Pay
  • Assessing the Financial, Strategic, and People-Related Return on Pay for Performance
Human Resources Essentials (ILRHRC09)

Human resources is a broad topic that touches on many facets of an organization. But there are some core concepts that all HR practitioners should know.   This certificate in Human Resources Essentials will discuss those concepts and give you the set of skills you need to get started.  Whether you are new to HR, perform the HR function in addition to other roles, or need to have an understanding of the HR role, this certificate will give you a strong foundation to make a difference in your organization.  Equipping you to hire the right team, communicate effectively and handle any workplace issues, this series is essential for anyone touching the HR role.

Course List:
  • Aligning Employee Performance with Organizational Goals
  • Countering Bias in the Workplace
  • Fostering a Coaching Culture
  • Interpersonal Communication Skills
  • Effective Hiring and Interviewing
  • Addressing Workplace Behavior Issues
Human Resources Management (ILRHRC08)
Whether you’re a generalist, specialist or new to the world of human resources, there are core competencies that every HR professional should know. A Certificate in Human Resources Management gives you the foundation needed for a successful career by providing ways for you to align your HR department to your organization’s goals.
Course List:
  • Aligning Employee Performance with Organizational Goals
  • Total Rewards Compensation
  • Navigating Labor Relations
  • Facilitating Staffing Decisions
  • Driving Engagement
  • Employee Training and Development
  • Countering Bias in the Workplace
  • Fostering a Coaching Culture
  • Consulting Skills for Internal HR
Social Media in HR: From Policy to Practice (ILRHRC07)
Discover how to lead your company’s approach to meet the intersection of Human Resources and Social Media.
Course List:
  • Designing and Implementing Effective Social Media Policy
  • Finding and Managing Talent Through Social Media
  • Creating and Sustaining Remote-Work Programs
Strategic Human Resources Leadership (ILRASHRC1)
The role of today's HR manager demands broad responsibilities that include organizational leadership and strategic thinking. As the profession evolves, HR departments are being called upon to make bigger-picture decisions and to execute well-defined HR strategies that align with larger organizational strategies.
Course List:
  • Human Resources Leadership
  • Aligning HR Strategy with Organizational Strategy
  • Diversity and Inclusion in Practice
  • Getting Results through Talent Management
  • HR Analytics for Business Decisions
  • Strategic Engagement

Leadership and Strategic Management

Business Strategy: Achieving Competitive Advantage (LSMC07)
A smartly designed, well-executed business strategy is indispensable not only to an organization's long-term success, but to its very survival. Simply having one does not give you a competitive advantage. It's the depth, quality and flexibility of a business strategy that makes the difference.
Course List:
  • Competitive Advantage and Profitability
  • Strategic Positioning in Markets
  • The Strategy of Mergers and Acquisitions
  • Managing Supply Chain Threats and Opportunities
  • The Application of Game Theory to Business Strategy
  • Strategic and Tactical Pricing
Change Leadership (LSMC13)

As a leader in your organization, you always need to be prepared for change.  Whether you're dealing with a planned initiative, volatile industry, or unexpected situation, change is inevitable. In this series, you will identify where you fit in the power hierarchy of your organization and how this plays into your role in organizational decision making. These courses will equip you to anticipate where things are moving, implement changes needed, and sustain the momentum of your initiatives to advance your agenda.

Course List:
  • Leading Strategic Change Initiatives
  • Leading for Creativity and Innovation
  • Negotiation Skills
  • Leading Organizational Change
  • Navigating Power Relationships
Executive Leadership (LSMC11)
Becoming an executive leader requires you to have a broad skill set, ensuring you’re ready to handle any challenge that comes your way.  The Executive Leadership Certificate will give you the confidence and skills to lead your team and your organization to success.  Whether you work at a small company or a global organization, this certificate will give you the perspective needed so that you can develop a broader understanding of how cultural rules, stereotypes, and assumptions inform the way you think and work.  Ideal for individuals who are leading a team, this series equips you with a variety of skills—from understanding how and when to negotiate to steps for developing a tactical plan, as well as tips on when to execute a change initiative in order to bring greater quality and service excellence to your organization.
Course List:
  • Strategic Decision Making
  • Leading Strategic Change Initiatives
  • Leading Collaborative Teams
  • Leading for Creativity and Innovation
  • Negotiation Skills
  • Leading Organizational Change
  • Quality and Service Excellence
  • Leading Across Cultures
Executive Leadership for Healthcare Professionals (SLNC03)
Being a successful healthcare leader in a business environment means you must be capable of solving business challenges and making executive decisions while also considering healthcare regulations and ever-changing needs in the market. Learn how to effectively navigate the terrain of change, find ways to overcome resistance, and guide people within the organization to keep moving forward.
Course List:
  • Strategic Decision Making
  • Leading Organizational Change
  • Choosing the Right Performance Measures for Your Organization
  • Strategic Planning for Healthcare Organizations
  • Revising and Implementing Your Strategic Plan
Healthcare Leadership: Focus on Change Leadership (SLNC02b)

Healthcare administrators, physicians and medical professionals tend to focus their efforts on managing and providing care for people, often leaving little time for the development of leadership skills and strategic thinking. This certificate prepares you for a high-level management role and elevates your potential for leadership at your organization.

This certificate consists of 10 two-week courses: 7 core and 3 elective courses. Gain valuable hands-on experience developing core leadership competencies central to the healthcare industry. Learn to identify areas for improvement or potential for growth in your organization and design strategic plans to set and meet goals. Choose from 2 electives: Change Leadership or Facilities Design.

You can complete all 10 courses in this program and earn your certificate in as little as 5 months, spending 5-7 hours per course.

The core courses in this certificate will equip you to:

  • Describe key areas in need of improvement in the U.S. healthcare system and the specific types of changes needed

  • Create a strategic vision for your organization

  • Identify areas for improvement and potential growth

  • Involve stakeholders in all areas of the strategic plan

  • Monitor progress and refine the strategic plan based on results

  • Diagnose the external factors that are driving change and the strategic orientation of your firm

  • Develop a change vision

  • Build an approach for identifying and influencing key stakeholders

  • Devise an approach for overcoming resistance

  • Examine the critical characteristics of effective coaching

  • Implement best practices for proactive listening

  • Examine your own organization through the lens of innovation

  • Identify recommended best practices for fostering innovation

The elective courses will help you guide your company through change to success. They will provide you with critical skills, including the ins and outs of negotiation and how to effectively implement change. Discover how to become a powerful decision maker and ways to help reach the goals within your organization.

Course List:
  • Transformational Excellence: Change Leadership in Healthcare
  • Strategic Planning for Healthcare Organizations
  • Revising and Implementing Your Strategic Plan
  • Leading Strategic Change Initiatives
  • Coaching Skills for Leaders
  • Strategic Decision Making
  • Leading for Creativity and Innovation
  • Negotiation Skills
  • Leading Organizational Change
  • Navigating Power Relationships
Healthcare Leadership: Focus on Facilities Design (SLNC02a)

Being a successful manager in the healthcare industry requires you to identify areas for improvement or potential for growth in your organization and design strategic plans to set and meet goals. Gain valuable hands-on experience developing core leadership competencies needed in a healthcare environment.

Healthcare administrators, physicians and medical professionals tend to focus their efforts on managing and providing care for people, often leaving little time for the development of leadership skills and strategic thinking. This certificate prepares you for a high-level management role and elevates your potential for leadership at your organization.

This certificate consists of 10 two-week courses: 7 core and 3 elective courses. Gain valuable hands-on experience developing core leadership competencies central to the healthcare industry. Learn to identify areas for improvement or potential for growth in your organization and design strategic plans to set and meet goals. Choose from 2 electives: Change Leadership or Facilities Design.

You can complete all 10 courses in this program and earn your certificate in as little as 5 months, spending 5-7 hours per course.

The core courses in this certificate will equip you to:

  • Describe key areas in need of improvement in the U.S. healthcare system and the specific types of changes needed

  • Create a strategic vision for your organization

  • Identify areas for improvement and potential growth

  • Involve stakeholders in all areas of the strategic plan

  • Monitor progress and refine the strategic plan based on results

  • Diagnose the external factors that are driving change and the strategic orientation of your firm

  • Develop a change vision

  • Build an approach for identifying and influencing key stakeholders

  • Devise an approach for overcoming resistance

  • Examine the critical characteristics of effective coaching

  • Implement best practices for proactive listening

  • Examine your own organization through the lens of innovation

  • Identify recommended best practices for fostering innovation

These elective courses teach aspects of capital improvement projects that a manager or stakeholder might encounter in a healthcare setting, including working from a budget to estimate potential sizing of facilities, estimating costs, and recognizing key features of architectural and engineering drawings. You’ll learn how the facility affects quality of care and the experience of patients and caregiving staff.

Course List:
  • Transformational Excellence: Change Leadership in Healthcare
  • Strategic Planning for Healthcare Organizations
  • Revising and Implementing Your Strategic Plan
  • Leading Strategic Change Initiatives
  • Coaching Skills for Leaders
  • Strategic Decision Making
  • Leading for Creativity and Innovation
  • Choosing the Right Performance Measures for Your Organization
  • Planning and Designing a Healing Environment
  • Basic Tools for Facility Planning
Leadership (LSMC12)
This certificate is ideal for managers who need to enhance their core leadership skills. This certificate program will help you become a strong, credible leader, well-versed in your own leadership style and that of those around you, which will allow you to build and lead a high-performing team.  Courses in the Leadership Certificate provide you with opportunities to practice skills such as employee coaching, delivering messages with maximum effectiveness, and making timely and effective decisions that benefit your organization as a whole.
Course List:
  • Strategic Decision Making
  • Coaching Skills for Leaders
  • Leading Collaborative Teams
  • Leading with Credibility
  • Leading for Creativity and Innovation
  • Planning and Delivering Effective Presentations
Leadership Essentials (ILRMEC1)

Today’s organizational leaders are one part manager, one part HR professional. This certificate program will teach you how to elevate into a true leader instead of simply a manager.  Find out what your leadership style is and how to develop the interpersonal skills needed to take charge.  Knowing that will allow you to not only create a high-performing team, but manage it to its fullest potential as well. Learn how to manage your time, make clear, decisive decisions for the betterment of your organization, and how to communicate those decisions to upper management.

Course List:
  • Becoming a Powerful Leader
  • Building High-Performing Teams
  • Interpersonal Communication Skills
  • Managing Team Performance
  • Managing Time and Priorities
  • Effective Hiring and Interviewing
  • Addressing Workplace Behavior Issues
Measuring and Improving Business Performance (LSMC06)
This six-course program explores how business performance is measured and reported, along with essential concepts in cost accounting and financial reporting. Using discussions and hands-on projects, the courses equip learners with a new way to see the opportunities and challenges they face at work, and with the vocabulary and tools to address them.
Course List:
  • Choosing the Right Performance Measures for Your Organization
  • Aligning Performance Measures with Business Strategy
  • Measuring and Motivating Performance
  • Measuring and Improving Margins
  • Managing Business Capacity with Activity-Based Costing
  • Measuring and Improving Efficiency
Psychology of Leadership (LSMC14)
The ultimate goal of leadership is to get things done by effectively influencing and leading other people. Possessing this ability is of utmost importance for both your career path and the health of your organization. Throughout this certificate, Professor Allan Filipowicz will provide you with time-tested practical tools and cutting-edge behavioral science findings to ensure influencing and leading others are two of your core competencies. You will walk away with a deep understanding of the psychological mechanisms that drive the behaviors, motivation, and performance of yourself and others in order to maximize your potential to lead. 
Course List:
  • The Psychology of Getting Things Done
  • Identifying and Managing Emotions
  • Interpreting the Behavior of Others
  • Mastering the Essentials of Influence
  • Applying Strategic Influence
  • Designing an Effective Team Structure
Strategic Hospitality Leadership (SHAC21)
Today’s hospitality leaders need to be able to turn their organization into a sustainable, competitive, and collaborative entity. This certificate will teach you how to achieve that by identifying what needs to change and how to manage internal and external relationships to ensure change happens as seamlessly as possible.  Become an effective, engaging leader for your organization as you learn how to diagnose obstacles, determine organizational goals, recognize restraints, and formulate strategic plans.
Course List:
  • Strategic Hospitality Management I: Formulating Strategy
  • Strategic Hospitality Management II: Creating Value
  • Strategic Hospitality Management III: Implementing Strategy
  • Leading Strategic Change Initiatives
  • Leading Collaborative Teams
  • Quality and Service Excellence
Strategic Human Resources Leadership (ILRASHRC1)
The role of today's HR manager demands broad responsibilities that include organizational leadership and strategic thinking. As the profession evolves, HR departments are being called upon to make bigger-picture decisions and to execute well-defined HR strategies that align with larger organizational strategies.
Course List:
  • Human Resources Leadership
  • Aligning HR Strategy with Organizational Strategy
  • Diversity and Inclusion in Practice
  • Getting Results through Talent Management
  • HR Analytics for Business Decisions
  • Strategic Engagement
Women in Leadership (DYSC01)

This five-course certificate program examines the issues facing women in leadership positions and offers strategies for handling them. Professor Deborah Streeter balances academic research regarding social norms and expectations with practical strategies for operating effectively within the workplace. She discusses how to outmaneuver the "double bind" dilemma, showing strong leadership qualities without being penalized for it. Professor Streeter discusses how women can best negotiate in the workplace, ways to effectively provide both positive and negative feedback and how they can strengthen their emotional intelligence to stand out as a leader among both men and women.

This certificate positions women who are in leadership positions to recognize when there is a gender dimension at work and how they can outstrategize gender bias and their own habits to achieve better results.

Course List:
  • Women in Leadership: Navigating The Double Bind
  • Women in Leadership: Negotiation Skills
  • Women in Leadership: Using Emotional Intelligence to Drive Results
  • Women in Leadership: Giving and Receiving Feedback
  • Women in Leadership: Outsmart the Work-Life Balance

Sales Leadership

Sales Growth (LSMSGC01)
Over five engaging courses, you will learn the most important and relevant new insights into how to drive sales growth.  The certificate is based on the book Sales Growth: Five Proven Strategies from the World's Sales Leaders, authored by experts at McKinsey & Company. The courses translate insights from 150 sales leaders of the world's top organizations into clear and practical guidelines for action.
Course List:
  • Discovering Sales Growth Opportunities
  • Getting the Most From Your Sales Efforts
  • Winning With Your Key Accounts
  • Sales Negotiation to Maximize Value
  • Managing Sales Performance for Growth

Project Leadership and Systems Design

Customer-Focused Product and Service Design (CESC1)
Learn the systems approach to designing products and services, addressing the needs of stakeholders, thinking through problems with greater rigor, and presenting ideas more effectively—all vital skills which can be applied to almost any field or industry.
Course List:
  • Getting Started on Product and Service Design
  • Targeting Product and Service Designs to Customers’ Needs
  • Exploring the Design Space and Optimizing the Design
  • Thinking Through the Structure of System Design
  • Ensuring the Success of Product and Service Design
  • Executing and Improving System Design
Master Certificate in Systems Design and Project Leadership (CEMC01)
Develop the technical know-how and leadership skills to succeed in project management and product and service development.
Course List:
  • Introduction to Project Leadership
  • Project Teams: Mining Collective Intelligence
  • Dealing with Difference
  • Earned Value Management
  • Influence Without Authority
  • Conflict Resolution
  • Getting Started on Product and Service Design
  • Targeting Product and Service Designs to Customers’ Needs
  • Exploring the Design Space and Optimizing the Design
  • Thinking Through the Structure of System Design
  • Ensuring the Success of Product and Service Design
  • Executing and Improving System Design
Project Leadership (PLC1)

Superior project leadership requires technical depth and management breadth. Project leaders must possess a custom blend of specialized knowledge and key leadership skills to drive optimum project performance: They need the ability to harness their team’s collective intelligence, exercise appropriate influence no matter their level, and communicate effectively.

Course List:
  • Introduction to Project Leadership
  • Project Teams: Mining Collective Intelligence
  • Dealing with Difference
  • Earned Value Management
  • Influence Without Authority
  • Conflict Resolution