Regardless of your industry, you have probably used PowerPoint, Google Slides, or Keynote to report significant data or ideas to others within your organization or beyond. Communicating this way is effective only if the presentation clearly articulates your points. The main points of the presentation, the visual aspects, and structure of your slides have to work in concert to convey your message. If the visuals are distracting, they run the risk of obscuring your insights. The pre-made templates provided by PowerPoint or other presentation tools may, in fact, be extremely visually distracting and inappropriate for many business contexts.
Creating your own template allows you to customize a briefing deck that specifically targets your audience and embodies visual integrity. And creating reading reports, or summaries, to send out to key stakeholders afterward or in place of a presentation, that adhere to the same design principles and best practices, allows you to present a visually appealing summary of your briefing deck.
So how do you create a professional briefing deck presentation as well as a standalone reading report that embodies visual integrity while integrating your key points and visual evidence? In this course from Andrew Quagliata, Senior Lecturer at the Cornell School of Hotel Administration, you will discover the visual design principles and content guidelines necessary to curate a professional briefing deck and reading deck report. You will develop your own briefing deck template using the visual standards that specifically target your audience and contexts. You will have the opportunity to develop two supporting briefing deck slides with appropriate message titles and visual evidence such as charts, graphs, photographs, or artistic elements. You will employ the structural components used in briefing decks to create a sound structure that guides your audience through your points seamlessly. Finally, you will convert your two briefing deck slides into a compelling and professional one-page report.
KEY COURSE TAKEAWAYS
Leverage design principles to create an effective PowerPoint presentation template
Use appropriate message headings and visual evidence
Create a sound structure
Convert a PowerPoint presentation into a one-page reading deck report
Senior Lecturer, Assurance of Learning Director, Hotel School Cornell SC Johnson College of Business
Andrew Quagliata is a lecturer in management communication at the Cornell School of Hotel Administration. He teaches a first-year business communication course, an upper-level persuasive communication class, and Communication for Entrepreneurs. He is the faculty sponsor of the Leland C. and Mary M. Pillsbury Institute for Hospitality Entrepreneurship Annual Pitch Deck Competition.
Quagliata holds a PhD in organizational communication from the University at Buffalo. His research interests include communication pedagogy, entrepreneur communication, and the relationship between communication and career success.
He has held professional positions in finance and higher education.
Who Should Enroll
Business and data analysts
Managers and executives
Anyone who works with data
GET IT DONE 100% ONLINE
Our programs are expressly designed to fit the lives of busy professionals like you.
LEARN FROM CORNELL'S TOP MINDS
Courses are personally developed by faculty experts to help you gain today's most in-demand skills.
POWER YOUR CAREER
Cornell's internationally recognized standard of excellence can set you apart.