While it is extremely common to hear the word "data" in business today, what is less common is an understanding of how to collect the right data and then apply it to solving business problems. In this course, you will learn foundational concepts in statistics and how to collect and interpret data while applying statistics and statistical thinking to business problems. Additionally, in the practice of business statistics, it is essential to capture accurate data but also to communicate that data clearly and effectively. You will then explore methods of presenting this type of data and try it for yourself. Lastly, it may seem far-fetched to describe numeric values collected during a business day as a story, but when quantitative data is compiled into a visual tool such as a table or graph, it can indeed tell a story about that day’s business activity. In this course you will examine how to display quantitative data through tables as well as best practices you should follow to determine which method is the best choice for communicating the data at hand.
KEY COURSE TAKEAWAYS
Examine data, identify the levels of measurement, and consider ethical guidelines on the use of statistics
Discover the components that determine sound statistical studies
Identify methods of presenting this type of data, such as tables, charts, and graphs, and then practice these methods yourself
Investigate and analyze examples of data visualization
Identify how to display quantitative data through tables, as well as best practices you should follow
Explore other graphical representations of the data and determine which method is the best choice for the data on hand
Practice building these visualizations to further your understanding of them
Cindy van Es is professor of practice in the Dyson School of Applied Economics and Management. She has a PhD in statistics from Iowa State University, and joined Cornell in 1988. She teaches three courses in the undergraduate business program: Introductory Statistics, Business Statistics, and Impact Learning: South Africa. Her general area of interest is statistical education, with a focus on business applications and teaching through social justice examples.
She currently serves as director of Dyson’s Undergraduate Business Program. In this position, she provides strategic leadership and supervision on activities within the undergraduate program at the school, focusing specifically on implementation of the undergraduate curriculum and review of academic policies