You want to be able to adapt your written communications to achieve your goals in complex and challenging professional situations. Writing dilemmas become tougher when the stakes are high, when issues are sensitive, when you have to relay bad news, or when your audience may be resistant to the message you're delivering. By applying practical strategies for planning and executing your message, you can adapt to writing effectively in complex communication situations.
In this course, you will refine your written communication skills through a variety of challenging scenarios. You will practice adjusting your message tone, components, and structure to fit the needs of your audience. By the end of this course, you will have practiced the skills needed to plan and shape your message so that even in the most challenging situations, you have strategies on hand to help you communicate effectively.
KEY COURSE TAKEAWAYS
Plan your message by working through critical questions of audience, scope, structure, and support
Shape your message by designing an appropriate structure to convey the relationships among ideas
Senior Lecturer, Johnson Graduate School of Management
Craig R. Snow, a Senior Lecturer at Cornell University, has taught, researched, written about, and provided consulting services concerning managerial communication for the past 39 years. Previously, he served as assistant director of the business writing program at Purdue University and later directed the managerial communications program at The Olin School of Business at Washington University. He has received numerous awards for excellence in teaching from Purdue and Cornell.
Professor Snow’s teaching is enriched by hands-on experience in business. He has served as director and executive director of a nonprofit children’s summer camp in New York State’s Catskill Mountains. He has also worked as a senior communications specialist for McKinsey & Co. in New York City, and he has provided consulting services for businesses in hospitality, banking, healthcare, manufacturing, technology, pharmaceuticals, and other industries. Professor Snow is the co-author of Prentice Hall’s “Guide to Report Writing” (2002).