Do you find that your business writing delivers the results you intend? When people read what you've written, do they take the appropriate actions, do they respond definitively with the information you requested, or are they persuaded to agree with your point of view? When your business writing is effective, you're not only relaying messages to others but you're securing the needed results.
In this course, you will discover that successful writing requires making thoughtful choices. By applying recommended design principles to your messages, you will improve their readability and clarity. You will then practice organizing your points by using the optimal structure for your message. By the end of this course, you will have developed a toolkit of strategies for writing more effectively in the workplace.
KEY COURSE TAKEAWAYS
Apply recommended document design principles to improve message readability
Organize your message using the appropriate structure
Choose effective topics, points, and support so that you can deliver greater content value with your message
Use style to reduce ambiguity and find your "voice"
Senior Lecturer, Johnson Graduate School of Management
Craig R. Snow, a Senior Lecturer at Cornell University, has taught, researched, written about, and provided consulting services concerning managerial communication for the past 39 years. Previously, he served as assistant director of the business writing program at Purdue University and later directed the managerial communications program at The Olin School of Business at Washington University. He has received numerous awards for excellence in teaching from Purdue and Cornell.
Professor Snow’s teaching is enriched by hands-on experience in business. He has served as director and executive director of a nonprofit children’s summer camp in New York State’s Catskill Mountains. He has also worked as a senior communications specialist for McKinsey & Co. in New York City, and he has provided consulting services for businesses in hospitality, banking, healthcare, manufacturing, technology, pharmaceuticals, and other industries. Professor Snow is the co-author of Prentice Hall’s “Guide to Report Writing” (2002).