To be a true leader in your healthcare organization, you must be able to give informed opinions on strategic investment opportunities. This means you must understand the basics behind capital building projects, new healthcare programs, or any other major initiatives that require critical analysis of investment versus returns, and consideration of funding options.
In this course, Dr. Robert Karpman, a surgeon and entrepreneur, leads you through the processes used in cost-benefit and cost-effectiveness analyses. You will learn about return on investment (ROI), risk, the role of inflation, and how to compare investment opportunities against the returns expected from a simple cash investment.
You will also become well-versed in healthcare marketing, another important form of investment. Included in this course is a five-part course project which will guide you in applying what you learned to your own career. You will also gain a set of tools and resources you can download for future use.