Achieving Hotel Asset Management Objectives


Course Overview

Ultimately, the goal of an asset manager is to strategically oversee hotel operations to meet the hotel owner’s investment objectives. To help you meet that goal, Cornell University professor Jan deRoos introduces the latest asset management techniques and provides a set of five practical tools that both owners and asset managers can use to achieve their strategic objectives.

In this course, you examine the various negotiation tactics and conflict resolution approaches that you can use to help when issues arise between owners and the hotel manager. You will examine capital expenditure planning and benchmarking, which can enable you to strategically  increase hotel performance and its overall long-term value. Finally, you’ll learn how to  manage and analyze risk appropriately, in order to  make refinancing decisions that use debt creatively.

Once you've completed this course, with its in-depth case studies and step-by-step guidance, you will be equipped with the asset manager’s toolkit, ready to tackle the challenges of this dynamic role. Managers and professionals with financial or operational responsibility of hotel real estate, investments, financing, or asset management including asset managers and portfolio managers. Professionals working for or aspiring to work for real estate funds, REITs, real estate developers, real estate advisory firms, and others affiliated with the creation and use of real estate as a financial asset, focused on hotel real estate investment projects.