User-centered design does not start with the design, but rather with the users: Who are they? What are their goals? What do they need to achieve those goals? In what context will they be using your design? And how would a designer discover these things from the user base? Answering these questions requires a plan. Interviewing potential users in a controlled, systematic way helps to clarify their expectations and their requirements. Doing so helps to inform your design and make it better; no one wants to invest time, effort, and money into designing a solution no one will use.
In this course, you will examine best practices for planning and conducting interviews of potential users so that they yield the most insights. Over the course of the project, you will narrow down the target user group for your design, plan your interview, create meaningful and clear interview questions, and help ensure you can leave the interview sessions with the most useful insights.
Senior Lecturer and Director of MPS, Cornell Computing and Information Science
Gilly Leshed is a Senior Lecturer in the Department of Information Science at Cornell University. Her research and teaching interests are in Human-Computer Interaction (HCI) and Computer-Supported Cooperative Work (CSCW). She also serves as the Director of the MPS program in Information Science.
Dr. Leshed received her Ph.D. at Cornell in Information Science in 2009. Her Bachelor’s and Master’s degrees are from the Technion – Israel Institute of Technology in Industrial Engineering and Information Management Engineering, respectively. She also worked several years in the industry as an HCI expert for commercial flight-deck avionics systems as well as command and control systems for military purposes.