Andrea Ippolito is both a lecturer for and the Executive Director of the Engineering Management Program at Cornell University. She recently completed her role as the Director of the Innovators Network at the Department of Veterans Affairs and she previously served as a Presidential Innovation Fellow at the VA Center for Innovation based out of the White House Office of Science Technology Policy and General Services Administration. She previously was a Ph.D. student in the Engineering Systems Division at MIT, co-founder of Smart Scheduling, Innovation Specialist at the Brigham & Women’s Hospital Innovation Hub, and Co-Director of MIT’s Hacking Medicine. She also served as a Product Innovation Manager at athenahealth and completed her M.S. in Engineering and Management at MIT. Prior to MIT, Ippolito worked as a Research Scientist within the Corporate Technology Development group at Boston Scientific. She obtained both her B.S. in Biological Engineering in 2006 and Master of Engineering in Biomedical Engineering in 2007 from Cornell University.
After a product has been developed, the product manager must bring it to market and manage the product life cycle as it evolves. The PM must work with other departments to sustain and improve the product over time and must take steps to retire the product at the right time.
This course will show you how to prepare for product launch through close coordination with key departments like marketing, operations, sales, and quality assurance. You will explore ways to build up to an effective mass product launch, and then track and manage the product in the market after launch. You will see how to work with your colleagues in other departments to ensure appropriate growth in product features as well as market viability. Finally, you will reflect on the decisions and steps needed when “sunsetting” a product at the end of its life cycle.
- Prepare for “go-live” of a product
- Explore best practices for a successful launch
- Track and manage a product in the market
- Prepare to sustain and improve a product over time
- Consider how to retire a product when the time is right
How It Works
Who Should Enroll
- Product managers and aspiring product managers
- Tech leaders
- Product marketing managers
- Software developers
- UX and web design professionals
- Project managers