Andrea Ippolito is the Executive Director of the Engineering Management Program at Cornell University. She recently completed her role as the Director of the Innovators Network at the Department of Veterans Affairs and she previously served as a Presidential Innovation Fellow at the VA Center for Innovation based out of the White House Office of Science Technology Policy and General Services Administration. She previously was a Ph.D. student in the Engineering Systems Division at MIT, co-founder of Smart Scheduling, Innovation Specialist at the Brigham & Women’s Hospital Innovation Hub, and Co-Director of MIT’s Hacking Medicine. She also served as a Product Innovation Manager at athenahealth and completed her M.S. in Engineering and Management at MIT. Prior to MIT, Ippolito worked as a Research Scientist within the Corporate Technology Development group at Boston Scientific. She obtained both her B.S. in Biological Engineering in 2006 and Master of Engineering in Biomedical Engineering in 2007 from Cornell University.
After customer needs are identified, product managers must lead a team effort to decide how a new or revamped product can best meet those needs. They must translate customer insights into specific design ideas and establish priorities for the design and development process. They must develop a convincing business case and win the support of stakeholders and funding sources.
This course will guide you through the process that effective product managers use to develop and prioritize design ideas based on customer research. You will see how product roadmaps are updated as ideas are refined. You will develop a business case, explore ways of winning buy-in for your project from the people whose support is essential to success, and develop a product charter.
- Develop and prioritize ideas for product features based on customer insights
- Implement product themes and concepts into a product roadmap
- Perform market research and develop a product business case
- Pitch a product to stakeholders
How It Works
Who Should Enroll
- Product managers and aspiring product managers
- Tech leaders
- Product marketing managers
- Software developers
- UX and web design professionals
- Project managers