Have you ever thought about why some products succeed and some fail? A product manager is responsible for the product's success. This all begins with setting a vision for the future where your stakeholders visualize how your product will improve your customers' lives. From there, you can begin to break down the specific goals you need to accomplish to make this future a reality. That helps you set the vision and articulate what a winning product looks like.
Visualizing and drawing the business is an important step in the process. In this course, you will learn how to break your business down into pieces so that you can carefully develop a winning strategy and focus on what matters. Keith Cowing will help you visualize and draw the business, then identify the objectives and key results you will rally the team to achieve.
Developing a Product Hypothesisand User Personas is required to be completed prior to starting this course.
KEY COURSE TAKEAWAYS
Complete a product strategy statement
Use visual tools to describe the product's key drivers and metrics
Set objectives and key results (goals and KPIs) to rally the team
Visiting Lecturer, Cornell Tech; Vice President, Product Management, Flatiron Health
Keith Cowing is a Visiting Lecturer at Cornell Tech and vice president of product management at Flatiron Health, a technology company focused on accelerating cancer research. He has spent 15 years building products, teams, and companies, and now teaches about careers and product management. Keith publishes a blog at KeithonCareers.com.
Prior to joining Flatiron, Keith was a product manager at Twitter, LinkedIn, and Goldman Sachs. He was also the founder and CEO of Seamless Receipts. Keith led the team, raised venture capital, managed the development and launch of new products, and secured business from global brands such as Oakley, Tumi, Burton, and Lenox.
Keith received an MBA with distinction in entrepreneurship and a Bachelor of Science cum laude in electrical and computer engineering from Cornell University.