Management Complete

Introducing eCornell On-Demand Lessons

Our on-demand lessons libraries provide quick access to competency-based content that covers over 100 management and leadership topics. Lessons equip both new and seasoned managers with just-in-time skills to solve their everyday challenges. Each lesson includes short videos of Cornell faculty, practice activities, and downloadable tools — including a Blended Learning Guide that can be used to lead team conversations to contextualize and apply the learning to your business.

Addressing Workplace Behavior Issues

Assessing Behavioral Issues
Resolving Behavior Issues
Handling Terminations and Harassment
Managing Special Employee Requests

Agile Project Management Approaches

Consider Incorporating Agile into Your Work
Compare Agile to Traditional
Consider the “Flavors” of Agile

Analyzing Segmentation and Targeting

Exploring Bases and Descriptors
Analyzing Data to Divide the Market

Applied Marketing Strategy and Decision-Making Tools

Market-Oriented Frameworks for Developing Strategy
Segmentation, Targeting, and Positioning
Strategic Pricing

Applying a Problem-Solving Approach to Conflict

Moving from Conflict Diagnosis to Problem Solving
Defining the Problem, Interests, and Criteria for Successful Resolution
Generating and Implementing Measurable Solutions

Applying Strategic Influence

Influencing Through Heuristics
Influencing by Changing the Environment

Assessing Opportunities in Owned Digital Media

Preparing for Marketing on Owned Media
Foundational Channels in Owned Media
Newer Channels in Owned Media
Drafting Marketing Plans for Owned Media

Assessing Opportunities in Paid Digital Media

Preparing for Marketing on Paid Media
Considering Opportunities in Foundational Channels
Considering Opportunities in Newer Channels
Drafting Marketing Plans for Paid Media

Assessing, Managing, and Mitigating Project Risk

Assess Risk
Manage Risk

Assessing Your Public Sector Organization

Examine Societal Conditions
Assess External Public Factors
Evaluate Internal Organizational Characteristics

Assessing Your System’s Performance and Value

Performance Criteria and Measurement
Constructing a Decision Matrix

Authenticity, Integrity, and Accountability


Becoming a Powerful Leader

Distinguishing Between Leading and Managing
Overcoming Challenges
Motivating People
Evaluating Your Leadership

Becoming a Systems Leader

Create a Systems Thinking Culture
Using Systems Thinking with Teams
Be a Systems Thinker

Brand Activation

Identify Target Market and Consumer Insights
Develop Brand Long-Term Essentials
Strategizing for Brand Messaging

Brand Purpose

Command a Brand Premium
Prepare to Profit from Change
Define Brand Purpose

Brand Strategy

Analyze the Market
Identify Strategies to Strengthen Brand and Prioritize Options

Building a Resilient Services Marketing Information Systems

Identifying the Components of a Services Marketing Information System
Planning for Service Marketing Research
Target Market Strategy

Building Analytical and Emotional Intelligence with Systems Thinking

Bridge Knowledge Gaps
Expand Your Thinking With New Logic
Increase Your Metacognition and Emotional Intelligence

Building Great Teams

Build Commitment to a Common Goal
Instill a Commitment to Excellence in Your Team
Create an Inclusive Environment

Building High-Performing Teams

Diagnosing Your Team
Cultivating Collaboration
Utilizing Conflict to Develop Your Team
Managing Virtual Teams
Shifting Leadership Roles

Building High-Performing Virtual Teams

Identifying and Addressing Key Challenges and Opportunities on Virtual Teams

Building Innovation Competencies

Implement Lean Startup
Build a Maker Culture
Deploy Design Thinking

Building Leadership Character

Choosing Your Leadership Character
Self-Awareness, Self-Reflection, and Character Development
Demonstrating Vulnerability

Coaching Skills for Leaders

Explore Coaching
Develop Your Coaching Skills
Navigate Goals and Obstacles

Collaborative Communication for Engineering Leaders

Leveraging Listening Skills
Asking Powerful Questions
Limiting Communication Interference
Layering Communication Skills

Collaborative Communication for Technology Leaders

Leveraging Listening Skills
Asking Powerful Questions
Limiting Communication Interference
Layering Communication Skills

Communicate Well to Drive Project Outcomes

Change Your Communication Strategy to Get Better Results
Use Communication Best Practices
Practice Better Strategies

Counteracting Unconscious Bias

Examine Dimensions
Recognize Unconscious Bias
Identify Interventions that Can Help

Countering Bias in the Workplace

The Dimensions of Diversity
Countering Bias in the Workplace
Recognize Unconscious Bias

Courage, Humility, and Compassion


Courageous Communication for Engineering Leaders

Discover Courageous Communication
Manage Emotional Reactions
Develop a Culture of Feedback
Use Conflict to Improve Team Outcomes

Courageous Communication for Technology Leaders

Discover Courageous Communication
Manage Emotional Reactions
Develop a Culture of Feedback
Use Conflict to Improve Team Outcomes

Creating and Sharing Interactive Data Models

Relating Data
Making Data More Interactive

Creating and Sustaining Remote Work Programs

Assess and Plan
Implementing Policies and Support Systems
Measure and Sustain Your Program

Cross-Cultural Teams and Diversity

Assess Diversity Challenges and Opportunities
Compare Cultural Dimensions
Diagnose Cultural Intelligence

Decision-Making and Accountability

Develop a Plan for Leading Your Team through a Decision Together
Assess and Address Bias
Assess the Impact of Group Anomalies on Your Team

Decoding the Gender Gap in Board Membership

Prepare Yourself for Board Membership
Position Yourself as a Candidate
Plan Your Strategy for Success

Defining Interfaces

Discovering and Defining Operational Interfaces
Managing Interface Specifications

Defining Scope

Describing Your System in Terms of Interrelationships
Identifying Key Scenarios
Aligning Your Scope to Stakeholder Expectations

Descriptive Statistics for Business

Numerically Describing One Quantitative Variable
Visually Comparing Multiple Variables
Numerically Comparing Two Quantitative Variables

Designing Organizations for Systems Thinking

Create Your Organization’s Vision and Mission
Build Capacity and Learning Systems
Map and Assess Your VMCL

Developing a Service Strategy and Managing the Brand

Turning Marketing Goals into Action
Utilizing Innovation as a Strategy to Capture New Business
Applying a Systematic Process to the Development of New Services
Analyzing Your Brand
Designing the Customer’s Experience
Managing Your Brand

Developing an Integrated Marketing Communications Strategy for Services

Identifying Marketing Communications Objectives
Planning and Designing Creative Marketing Communications
Selecting the Right Integrated Marketing Communications Methods and Media
Determining the Success of Marketing Communications Campaigns

Developing and Communicating Vision and Strategy

Assess Your Operating Environment
Outline a Clear Vision Statement
Articulate Your Business Strategy

Developing Executive Presence for Women Leaders

Define “Executive Presence” in Your Context
Practice and Refine Your Executive Presence

Developing Innovation Strategy

Explore Innovation Strategy
Identify Your Company’s Goals and Establish Success Metrics
Gain Insight Into Your Customers’ Wants and Needs
Mitigate Challenges and Create a Vision for the Future

Developing System Requirements

Developing Use Case Behavioral Diagrams (UCBD)
Requirements That Best Serve Your Project

Diagnosing Workplace Conflict

Recognizing Possible Conflicts within your Workplace
Identifying the Type and Level of Conflict
Recognizing Style Impacts
Asking Questions to Check Your Diagnosis

Diversity and Inclusion at Work

Distinguish Between Diversity and Inclusion
Examine Methods of Fostering Inclusion in Work Groups
Assess the Sources of Inclusion

Driving Engagement

Define Engagement
Examine the Drivers of Engagement

Effective Hiring and Interviewing

Define Your Target
Preparing for the Interview
Make and Communicate Your Decision

Embracing the Basics of Business Law

Legal Resources and How to Find Them
Business Structures and Their Legal Implications
Fiduciary Duties and Why They Matter

Essentials of Marketing Strategy

Market Orientation and Marketing Mentality
Market Strategy Overview

Evaluating Business and Customer Factors Affecting Marketing Decisions for Services

Performing a Situation Analysis of Micro Forces
Performing a Situation Analysis of Macro Forces
Analyzing Consumer Behavior

Examining Scarcity and Opportunity Cost

Examine Scarcity and Opportunity Cost

Executive Presence

Be Ready
Overcome Presentation Habits
Take Your Space and Speak With Purpose
Take Your Time
Sell It
Gesture It
Enjoy It
Take It Easy
Project Energy
Respond to the Unexpected
Hear It
Capture the Room

Exploring Specialty Areas of Business Law

Employment Law and the Path to Compliance
Real Property Law and Related Processes
Litigation and Its Typical Stages
Tax Law and Business Tax Reduction
Startups and Their Legal Considerations

Exploring Your System’s Architecture

Constructing a Functional Flow Block Diagram
Analyzing Your Functional Flow Block Diagram

FinTech Disruptions

Examine FinTech’s Relevance in Your Context

Fostering a Coaching Culture

The Employee Development Landscape
Identify and Prioritize Potential Coaching Opportunities
Form a Hypothesis to Inform Your Coaching
Develop a Coaching Plan

Fostering an Inclusive Climate

Examine an Inclusive Climate
Examine the Dynamics of Inclusive Climates
Take Steps Toward Inclusion

Framing Complex Problems with Systems Thinking

Explore Mental Models
Address the Mismatch Between Mental Models and Reality
Recognize Systems Thinking is a Complex Adaptive System

Gender Bias and Negotiation Strategies

Examine Gender, Status, and Power in Negotiations
Tailor Your Style
Apply Effective Techniques

Getting Started with Spreadsheet Modeling and Business Analytics

Familiarize Yourself with Business Analytics
Prepare Your Data for Analysis
Perform Text Management and Analytics

Goal Setting in Public Sector Organizations

Set Goals for Your Organization
Measure and Monitor Performance
Overcome Challenges to Goals-Based Leadership

Harvesting Spreadsheet Data

Introduction to Big Data

How to Identify, Measure, and Incorporate Risk and Return Into Capital Budgeting Decisions

The Risk-Return Relationship
Factoring Risk into Capital-Budgeting Decisions
The Capital Asset Pricing Model
Examining the Weighted Average Cost of Capital

Identifying and Evaluating Risk

Quantifying Risk
Managing Risk

Identifying and Managing Emotions

Identify Microexpressions of Emotions
Why Should You Manage Emotions?
Understand Your Emotional Profile
Manage Your Emotional Reactions
Recover from Repeated Negative Events

Implementing an Integrated Digital Marketing Plan

Creating an Integrated Digital Marketing Plan
Allocating Resources and Measuring Success
Preparing for a Successful Implementation
Adjusting Your Approach for Maximum Reach

Implementing the Quality Function Deployment Method

Relate System Performance to Design
Define and Refine Design Targets

Improving Engagement

Define Engagement
Examine the Drivers of Engagement
Assess Your Organization Or Work Group

Inferential Statistics

Estimating Population Parameters
Identifying a Framework for Hypothesis Testing
Testing for Averages Using P-values

Influence and Motivation for Engineering Leaders

Getting Clear on What You Want and Why
Choosing an Effective Influence Approach
Creating and Delivering Persuasive Messaging
Shaping Environmental and Situational Factors

Influence and Motivation for Technology Leaders

Getting Clear on What You Want and Why
Choosing an Effective Influence Approach
Creating and Delivering Persuasive Messaging
Shaping Environmental and Situational Factors

Innovation Tools

Explore the Innovation Tools Spectrum
Identify Tools for Your Innovation Strategy

Interpersonal Communication Skills

Exploring and Developing Confidence
Exhibiting and Developing Presence
Using Social and Emotional Intelligence
Displaying and Planning Mindful Communication

Interpreting the Behavior of Others

Understanding Behavior in Limited Interactions
Understanding Behavior in Extended Interactions

Launching Virtual Team Projects

Creating a Shared Vision and Defining Roles and Responsibilities
Building and Sustaining Trust, Motivation and Engagement

Leadership Skills and Traits in Public Organizations

Assess Leadership Traits
Evaluate Your Organization and Your Leadership Readiness

Leading Across Cultures

Explore Culture’s Impact on the Way We Think
Refine Your Thoughts on Leadership Using Culture
Develop Skills to Lead Cross-Cultural Teams

Leading Challenging Conversations

Identify and Prepare for a Challenging Conversation
Have a Challenging Conversation
Determine Appropriate Next Steps After the Conversation

Leading Collaborative Teams

Diagnosing Your Team
Managing Your Team
Growing Your Team
Letting Go of Your Team

Leading for Creativity and Innovation

Exploring Innovation
Managing Innovative Teams

Leading in a VUCA World

Identify and Reduce the Impacts of VUCA on Your Organization
Match Your Strengths/Weaknesses with Key Leadership Skills for a VUCA World
Build a Plan to Improve Your Vision, Courage, and Character Skills and Lead More Effectively

Leading in Public Sector Organizations

Build an Effective Team
Lead Teams Successfully
Manage Conflict on Your Team

Leading Organizational Change

Consider What It Means to Be a “Change Agent”
Develop Your Agenda for Change

Leading Project Teams

Assess Three Key Leadership Styles
Assess Motivational and Participative Leadership Styles

Leading Strategic Change Initiatives

Strategically Approaching Change
Developing a Plan for Change

Leading with Credibility

Establish a Credibility Baseline
Optimize Follow-through
Enact Espoused Values
Foster a Credibility Culture

Leverage Emotional Intelligence for Project Results

Identify Emotions Affecting Project Leadership
Analyze and Choose Emotions to Yield Better Results

Make a Convincing Case for Your Solution

Summarize Your Analysis of the Problem
Use Evidence to Prove Your Analysis and Prepare to Defend Your Proposal

Making Capital Investment Decisions

Introduction to Capital Budgeting Rules
Net Present Value
Internal Rate of Return
Payback Period
Profitability Index and Equivalent Annual Cost

Making Predictions and Forecasts with Data

Complete a Loan Analysis and Inform with Analytics
Make Predictions with Data Tables and Simulations

Making Predictions Using Statistical Probability

Determining Expected Value
Understanding the Normal Curve

Managing Conflict on Project Teams

When to Avoid
When to Meet in the Middle
When to Force a Solution

Managing Service Demand through Pricing and Distribution Strategies

Estimating Market Demand for a Service Business
Applying a Strategic Approach to Pricing
Identifying Pricing Methods and Tactics
Selecting Distribution Channels
Reducing Channel Conflict

Managing Team Performance

Establishing Performance Standards
Individual and Team Performance
Managing for Performance
Addressing Performance Barriers

Managing Time and Priorities

Aligning Time to Priorities
Auditing Priorities to Assess Fit
Audit Actions to Assess Time
Evaluation for Performance Improvement
Strategic Work Distribution

Market Response Modeling

Conceptual Views of Market Response Models
Steps in Building a Market Response Model

Mastering the Essentials of Influence

Changing Your Beliefs
Changing Your Behaviors

Mastering the Time Value of Money

Build Your TVM Toolbox
Future Values

Measuring and Improving Efficiency

The Budget as a Baseline for Efficiency

Measuring Customer Preferences

Exploring Conjoint Analysis
Collecting Conjoint Data
Simulating Business Decisions

Monitoring and Controlling Projects

Exceed Standard Practices
Manage Scope and Effort
Use Monitoring Strategies

Motivating People for High Performance

Resolving a Suspected Motivation Problem
Using the Drivers of Motivation

Motivating Public Sector Employees

Assess the Motivations of Public Sector Employees
Apply Motivational Tools Effectively
Motivate Employees With Your Behavior

Multivariable Comparisons

Comparing Two Population Means
Comparing More than Two Population Means
Testing for Proportions—Qualitative Data
Testing Two Qualitative Variables

Navigating Labor Relations

Managing Workplace Conflict

Navigating Power Relationships

Power Situations
Responsible Use of Power

Negotiation Skills

Elements of Negotiation
Preparing for the Negotiation
Defining the Negotiation Interaction

Optimizing Digital Advertising with Analytics

Digital Advertising Trends and How They Are Changing
Managing Sponsored Search Advertising
Measuring Advertising Success
Attributing Sales Outcomes and Using Randomized Controlled Trials

Organizing the Project and Its Components

Identify the Project Scope and Complexity
Create the Project Network
Identify Sources of Uncertainty

Planning and Delivering Effective Presentations

Taking Command of Your Delivery

Planning and Managing Resources

Flex Schedules and Resources to Your Advantage
Use Critical Project Management Tools
Manage Scope, Creep, and the Unknown

Power and Gender Dynamics

Assess Your Organization in Terms of Power and Gender Dynamics
Assess Yourself as a Leader in Terms of Power and Gender Dynamics
Create an Action Plan to Enhance Your Status and Power

Practical Applications of Statistics

Exploring the Role of Statistics in Quality Control
Introducing Strategic Decision Making
Introducing Multivariate Analysis

Predicting and Managing Customers’ Lifetime Value

Customer Relationship Management
Customer Lifetime Value

Preparing for Digital Transformation

Map the Builder Process
Locate Gaps in Your Builder Process
Assess Readiness for Digital Transformation

Preparing for the Future

Develop an Assessment Plan
Address a Specific Challenge
Build a Plan to Sustain Momentum
Apply the REST Model in Your Daily Life

Presenting Quantitative Data

Exploring Foundational Concepts in Statistics
Describing One Qualitative Variable
Visualizing One Quantitative Variable

Pricing Strategy

Determine What Your Customer Is Willing to Pay
Consider Behavioral Factors Affecting WTP
Consider Other Pricing Strategies

Public Sector Leadership Strategies

Apply the Situational Model of Leadership
Explore the Contingency Leadership Model
Assess the Path-Goal Model of Leadership

Quality and Service Excellence

Defining Quality
Fostering Customer Focus
Supporting Employee Focus
Promoting Process Focus

Rapid Ideation

Up-level the State of Digitization
Shift When Business Activities Occur
Create New Marketplaces

Services Marketing Planning and Management

Assessing the Role of Marketing in Your Organization
Determining How Your Organization Uses the Service Marketing Process
Explaining How Your Organization Succeeds in the Marketplace
Assessing How Your Organization Counters the Dimensions of Services
Focusing on the Customer’s Experience

Setting Internal and External Conditions for Success

Determine Your Most Important Internal Priorities
Determine Your Most Important External Priorities
Create a Plan to Prepare for What You Cannot Control

Solve Problems Using Evidence and Critical Thinking

Assess the Context of the Problem
Bridge the Gap
Determine Root Causes

Statistical Forecasting

Introducing Time Series
Forecasting No-Trend (Stationary) Data
Forecasting Linear Data
Forecasting Seasonal Data

Strategic Decision Making

Assess Your Decision
Account for Biases
Gather and Weigh Information

Strengths-Based Engineering Leadership

Manage Your Inner Critic

Strengths-Based Technology Leadership

Manage Your Inner Critic

Structuring Business Agreements for Success

The Fundamentals of Contracts
Introduction to Transactional Agreements
Working with Representations and Warranties
Working with Covenants
Working with Post-Closing Price Adjustments

The Network Effect

Evaluate Your Network
Identify Barriers to Building a Network
Identify and Attract Potential Sponsors and Protégés

The Process, the Players, and Strategic Considerations of Raising Capital

Financing Choices and the Debt-Irrelevance Proposition
Factoring Taxes into the Financing Decision
Financial Distress Costs
Factoring Transaction Costs into the Financing Decision

The Psychology of Getting Things Done

Know Where You’re Going
Align Your Network
Make Starting Effortless
Managing Your Beliefs and Decisions

Total Rewards Compensation

The Total Rewards Framework
The Point Method
Total Rewards and Employee Preferences

Turning Groups into Teams

Distinguish Between Groups and Teams
Analyze a Team’s Stage of Performance
Identify Possible Gaps

Understanding Financial Statements

Reading the Income Statement
Reading the Balance Sheet
Reading the Cash Flow Statement

Understanding the Digital Marketing Landscape and the Customer Funnel

A Tour of the Digital Marketing Landscape
Using Frameworks to Identify Objectives and Strategies
The Customer Funnel and the Customer Journey
Evaluating Success and Preparing for Change

Using Data for Positioning Brands

Perceptual Maps

Using Earned Value Management for Project Managers

Implement Project Controls through Meetings
Calculate Planned Cost, Actual Cost, and Earned Value
Forecast Project Cost

Using Prescriptive Analytics in Excel

Prescriptive Modeling Using Solver
Reporting and Managing Solver for Prescriptive Modeling

Using Ratio Analysis to Evaluate Financial Performance

Asset Management Ratios
Solvency and Capital Structure Ratios
Profitability Ratios and DuPont Analysis
Cash Conversion Cycle
Fixed Asset Ratios

Using the Four Simple Rules of Systems Thinking

Make Distinctions
Organize Part-Whole Systems
Identify Relationships
Explore Perspectives

Value-Based Engineering Leadership

Manage Your Inner Critic
Checking Value Alignment
Applying Personal Values to Leadership
Creating a Values Roadmap

Value-Based Technology Leadership

Discovering Values
Checking Value Alignment
Applying Personal Values to Leadership
Creating a Values Roadmap

Virtual Communication, Constructive Conflict, and Collaboration

Assess Your Team
Overcome Threats to Communication
Using Negotiation Techniques to Manage Conflict

Visualizing and Communicating Insights in Excel

Use Pivot Tables to Communicate Data Clearly and Accurately
Visualizing with Charts and Graphs

Visualizing and Modeling Complex Problems

Visualizing the Information and Structure of Your Thinking
Increase the Efficiency of Your Thinking
Build and Analyze Visual Maps

Women in Leadership, Giving and Receiving Feedback

Plan to Give Feedback that Matters
Find the Sweet Spot of Effective Feedback
Address Problems in Feedback

Women in Leadership, Navigating the Double Bind

Explore Your Myers-Briggs Type
Examine the Gender Dimension
Handle Conflict

Women in Leadership, Negotiation Skills

Outmaneuver Common Negotiation Traps
Use a Negotiation Style that Fits You
Practice Proven Negotiation Techniques

Women in Leadership, Outsmart the Work-Life Balance

Take Personal Inventory
Make the Most of Flexible Options
Perform a Systems Check

Women in Leadership, Using Emotional Intelligence to Drive Results

Examine Emotional Intelligence
Develop the Self-Related Competencies
Develop the Social-Related Competencies

Working with Legal Professionals

Establishing an Attorney Relationship
Collaborating on Litigation Matters
Working with Lawyers on Transactions
Working with In-House Counsel