In this course you will begin an empathy-based process that leads you to a solution which serves a broad, diverse user base. Along the way, you will identify key stakeholders who will drive critical decisions later in the design cycle. Your process begins when you identify an opportunity and develop a challenge statement summarizing what you are trying to do along with your aspirations. From there, you will gather support for your idea and refine your intent. Your effort will culminate in presentation-ready document that summarizes and describes in detail the challenge you are trying to address and what you hope to achieve by taking on the challenge.
WHAT YOU'LL LEARN
Record a compelling challenge statement that focuses your effort on a meaningful question
Determine the empathy space that helps you achieve goals set out by the challenge statement
Sirietta Simoncini holds a Master of Architecture degree from the University Institute of Architecture of Venice (Italy) and worked for several years as chief architect of a city in the north of Italy. She is the co-founder of InTAdesign, an architectural firm active in both Italy and the U.S., and in addition to practicing architecture she has worked as an art and film curator for many cultural institutions.
Sirietta has taught as a design thinking coach at the Stanford d.school and has facilitated workshops at McGill and Yale Universities and with organizations such as jetBlue, Target, and the World Bank. She currently teaches the art of innovation in the Systems Engineering program at Cornell. In her classes, graduate students from different Cornell colleges, institutes, and schools come together to design and build solutions for complex challenges with actual sponsors.
She believes in cross collaboration, a hands-on approach, and the importance of fostering T-shaped skills. She also believes in fieldwork, since the inspiration for innovation comes from observing and interacting with real people in their context.