Hospitality and Foodservice Management Courses
The courses within our Hospitality and Foodservice Management certificates were developed by professors in the School of Hotel Administration at Cornell University, a leader in hospitality-management education consistently ranked among top institutions worldwide. Students around the world connect with and learn from each other in these courses, enhancing their global views on the industry while building their professional networks.
Achieving Hotel Asset Management ObjectivesCOURSE ID: SHA614
Control of Hotel Real EstateCOURSE ID: SHA612
Developing an Asset Management StrategyCOURSE ID: SHA613
Displacement and Negotiated PricingCOURSE ID: SHA544
Group events, conferences and negotiated business bookings frequently account for over 50% of hotel room reservations. This course will prepare you to develop your own data-driven, systematic approach to group pricing.
Financial Analysis of Hotel InvestmentsCOURSE ID: SHA611
Foodservice Management: Control Systems and Related SystemsCOURSE ID: SHA508
Explore the functions of management in foodservice and discover how managers establish and use operational systems for purchasing, receiving, storage and production.
Foodservice Management: Marketing, Service, and HR SystemsCOURSE ID: SHA506
Learn how to enhance the customer experience and improve internal systems at your foodservice operation. Examine how market research drives decisions about service style and service level, and learn to overcome customer- and employee-related management challenges.
Foodservice Management: Menu Planning and Marketing, and Merchandising StrategiesCOURSE ID: SHA507
This course explores the importance of menu design and layout, and looks at how the menu conveys the personality of the foodservice. You'll also learn how to develop and execute marketing and merchandising strategies.
Forecasting and Availability Controls in Hotel Revenue ManagementCOURSE ID: SHA532
In order to run a successful organization, you must be able to properly forecast demand for your location. This course will teach you how to do just that by giving you a step-by-step approach to positively impact your revenue management.
Hospitality Customer Engagement through New Media MarketingCOURSE ID: SHA547
Create a plan to elicit timely feedback from customers and generate online buzz.
Leading Your Team to Optimize ResultsCOURSE ID: SHA605
Your employees are the heart of every food and beverage operation and your most valuable resource, yet so many operators fail to focus attention on employee satisfaction and engagement.
Understanding your role in managing and leading employees can help you to reduce costly turnover, safety incidents, theft, and absenteeism, and can improve your operation’s quality, productivity, guest satisfaction, and profitability.
Building Guest LoyaltyCOURSE ID: SHA604
Loyal repeat customers are key to the success of any food and beverage operation. They represent recurring revenue and are a great source for feedback and gauging customer sentiment. They can also be your greatest evangelists, recommending you to friends and colleagues, even giving favorable online reviews.
Through careful design, meticulous attention to service processes, and a way to gauge customer sentiment, you can play to your team’s strengths and identify opportunities for improving the guest experience to grow your business.
Managing your Food and Beverage Supply ChainCOURSE ID: SHA603
Your operation’s brand is like a contract with the customer, and the expectation is that value will be delivered in relative accordance with price and quality of service. But keeping food costs down is no easy task. In fact, it’s one of the most detail-oriented, scientific processes that go into running a restaurant and there are many challenges with keeping food costs controlled.
In this course, you’ll learn to optimize your operation’s profits by effectively managing your selection, procurement, receiving, storage, and inventory management processes.
Optimizing Your Food and Beverage MenuCOURSE ID: SHA602
Your menu does much more than inform guests about what you offer. It helps to create and communicate your food and beverage operation’s identity, and influences your guests’ choices.
This course will enable you to evaluate menus and identify changes that will optimize the value and profitability of your food and beverage operation.
Operating a Profitable and Responsible Beverage ProgramCOURSE ID: SHA606
Whether you are a restaurant, coffee house, even a cocktail bar, your beverage program can have a big impact on your profitability, but it comes with a good deal of risk.
Understanding everything that is involved in offering wine, beer, spirits, and nonalcoholic beverages and applying discipline to your product selection, pricing, list design, and rigorous controls can minimize certain risks and position you for financial success.
Services Marketing Planning and ManagementCOURSE ID: SHA521
Utilizing Income Statements and Operational DataCOURSE ID: SHA601
Amid the swirl of activity in food and beverage service, financial management is a function that loses priority sometimes, despite its crucial function.
Understanding and managing your food and beverage operation’s income statement (profit and loss statement) can lead to better decision making and can position you to succeed. Learn how to get a hold on your organization’s finances and make informed decisions based on profit and performance.
Introduction to Hotel Revenue ManagementCOURSE ID: SHA531
Introduction to Restaurant Revenue ManagementCOURSE ID: SHA509
Examine the key concepts of the restaurant revenue management approach and learn how to implement it in five steps. Observe how others have used revenue management successfully to increase revenue during hot, warm, and cold business periods.
Managing Revenue with PricingCOURSE ID: SHA512
Pricing is one of the cornerstones of restaurant revenue management. This course shows you how to use variable pricing to increase revenue at your restaurant. It prepares you to perform analyses and make calculations needed for successful revenue management implementation.
Managing Revenue with Service CycleCOURSE ID: SHA510
Discover how to use service cycle data to identify operational problems that are inhibiting revenue generation. Use practical analytical tools to diagnose and overcome operational challenges.
Managing Revenue with Table MixCOURSE ID: SHA511
This course on restaurant revenue management explains how meal duration and occupancy levels can profoundly effect the bottom line. It presents concepts, methods, and time-tested strategies managers can use to increase revenue.
Evaluating Business and Customer Factors Affecting Marketing Decisions for ServicesCOURSE ID: SHA522
Building a Resilient Services Marketing Information SystemCOURSE ID: SHA523
Developing a Service Strategy and Managing the BrandCOURSE ID: SHA524
Managing Service Demand through Pricing and Distribution StrategiesCOURSE ID: SHA525
Developing an Integrated Marketing Communications Strategy for ServicesCOURSE ID: SHA526
Marketing the Hospitality Brand through New Media: Social, Mobile & SearchCOURSE ID: SHA546
Master the tools of online marketing, mobile and social media and become more valuable to your employer.
Meeting the Challenges of Foodservice ManagementCOURSE ID: SHA505
Non-Traditional Applications of Hotel Revenue ManagementCOURSE ID: SHA535
Any business that has relatively fixed capacity, perishable inventory, and time-variable demand can increase revenue using revenue management—not just hotels. This course, authored by Cornell University’s Professor Sheryl E. Kimes, introduces you to the basics of revenue management and outlines the application of revenue management principles to other businesses.
Overbooking Practices in Hotel Revenue ManagementCOURSE ID: SHA534
Any business that takes reservations knows that no-shows are always going to happen. Learn how to combat the revenue loss associated with no-shows by strategically overbooking.
Price and Inventory ControlsCOURSE ID: SHA541
Lay the groundwork for demand management as you learn the role of marginal value of capacity in revenue growth and overall revenue management strategy.
Price Sensitivity and Pricing DecisionsCOURSE ID: SHA542
Pricing has become an increasingly important mechanism in maximizing a firm's profits. If you lack a proper understanding of the impact of price on demand (and contribution), changing prices can quickly erode your firm's profits. This course will prepare you to look strategically at pricing, the impact of change and provide you with tactical tools to use immediately.
Pricing Strategy and Distribution Channels in Hotel Revenue ManagementCOURSE ID: SHA533
A smart pricing strategy is the best way to increase revenue. In order to create a pricing strategy, you must have an understanding of various tactics including Channel Management.
Search Engines and Online Selling: Stimulating Incremental DemandCOURSE ID: SHA545
Learn how to optimize your position on Internet search results and increase conversions: the moment when a search becomes a purchase.
Segmentation and Price OptimizationCOURSE ID: SHA543
In this course you'll examine techniques for analyzing and setting prices. You'll focuses on variable pricing, including how to create different prices for the same service or product and how to use segmentation, communication, and upgrading to capitalize on those prices. The second part of the course examines dynamic pricing, how prices evolve over time.