Hospitality and Foodservice Management Courses

The courses within our Hospitality and Foodservice Management certificates were developed by professors in the School of Hotel Administration at Cornell University, a leader in hospitality-management education consistently ranked among top institutions worldwide. Students around the world connect with and learn from each other in these courses, enhancing their global views on the industry while building their professional networks.

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Achieving Hotel Asset Management Objectives
COURSE ID: SHA614


Control of Hotel Real Estate
COURSE ID: SHA612


Developing an Asset Management Strategy
COURSE ID: SHA613


Displacement and Negotiated Pricing
COURSE ID: SHA544


Group events, conferences and negotiated business bookings frequently account for over 50% of hotel room reservations. This course will prepare you to develop your own data-driven, systematic approach to group pricing.

Financial Analysis of Hotel Investments
COURSE ID: SHA611


Foodservice Management: Control Systems and Related Systems
COURSE ID: SHA508


Explore the functions of management in foodservice and discover how managers establish and use operational systems for purchasing, receiving, storage and production.

Foodservice Management: Marketing, Service, and HR Systems
COURSE ID: SHA506


Learn how to enhance the customer experience and improve internal systems at your foodservice operation. Examine how market research drives decisions about service style and service level, and learn to overcome customer- and employee-related management challenges.

Foodservice Management: Menu Planning and Marketing, and Merchandising Strategies
COURSE ID: SHA507


This course explores the importance of menu design and layout, and looks at how the menu conveys the personality of the foodservice. You'll also learn how to develop and execute marketing and merchandising strategies.

Forecasting and Availability Controls in Hotel Revenue Management
COURSE ID: SHA532


In order to run a successful organization, you must be able to properly forecast demand for your location. This course will teach you how to do just that by giving you a step-by-step approach to positively impact your revenue management.

Hospitality Customer Engagement through New Media Marketing
COURSE ID: SHA547


Create a plan to elicit timely feedback from customers and generate online buzz.

Introduction to Hotel Revenue Management
COURSE ID: SHA531


Services Marketing Planning and Management
COURSE ID: SHA521


Introduction to Restaurant Revenue Management
COURSE ID: SHA509


Examine the key concepts of the restaurant revenue management approach and learn how to implement it in five steps. Observe how others have used revenue management successfully to increase revenue during hot, warm, and cold business periods.

Managing Revenue with Pricing
COURSE ID: SHA512


Pricing is one of the cornerstones of restaurant revenue management. This course shows you how to use variable pricing to increase revenue at your restaurant. It prepares you to perform analyses and make calculations needed for successful revenue management implementation.

Managing Revenue with Service Cycle
COURSE ID: SHA510


Discover how to use service cycle data to identify operational problems that are inhibiting revenue generation. Use practical analytical tools to diagnose and overcome operational challenges.

Managing Revenue with Table Mix
COURSE ID: SHA511


This course on restaurant revenue management explains how meal duration and occupancy levels can profoundly effect the bottom line. It presents concepts, methods, and time-tested strategies managers can use to increase revenue.

Managing Service Demand through Pricing and Distribution Strategies
COURSE ID: SHA525


Developing a Service Strategy and Managing the Brand
COURSE ID: SHA524


Building a Resilient Services Marketing Information System
COURSE ID: SHA523


Evaluating Business and Customer Factors Affecting Marketing Decisions for Services
COURSE ID: SHA522


Developing an Integrated Marketing Communications Strategy for Services
COURSE ID: SHA526


Marketing the Hospitality Brand through New Media: Social, Mobile & Search
COURSE ID: SHA546


Master the tools of online marketing, mobile and social media and become more valuable to your employer.

Meeting the Challenges of Foodservice Management
COURSE ID: SHA505


Non-Traditional Applications of Hotel Revenue Management
COURSE ID: SHA535


Any business that has relatively fixed capacity, perishable inventory, and time-variable demand can increase revenue using revenue management—not just hotels. This course, authored by Cornell University’s Professor Sheryl E. Kimes, introduces you to the basics of revenue management and outlines the application of revenue management principles to other businesses.

Overbooking Practices in Hotel Revenue Management
COURSE ID: SHA534


Any business that takes reservations knows that no-shows are always going to happen. Learn how to combat the revenue loss associated with no-shows by strategically overbooking.

Price and Inventory Controls
COURSE ID: SHA541


Lay the groundwork for demand management as you learn the role of marginal value of capacity in revenue growth and overall revenue management strategy.

Price Sensitivity and Pricing Decisions
COURSE ID: SHA542


Pricing has become an increasingly important mechanism in maximizing a firm's profits. If you lack a proper understanding of the impact of price on demand (and contribution), changing prices can quickly erode your firm's profits. This course will prepare you to look strategically at pricing, the impact of change and provide you with tactical tools to use immediately.

Pricing Strategy and Distribution Channels in Hotel Revenue Management
COURSE ID: SHA533


A smart pricing strategy is the best way to increase revenue. In order to create a pricing strategy, you must have an understanding of various tactics including Channel Management.

Search Engines and Online Selling: Stimulating Incremental Demand
COURSE ID: SHA545


Learn how to optimize your position on Internet search results and increase conversions: the moment when a search becomes a purchase.

Segmentation and Price Optimization
COURSE ID: SHA543


In this course you'll examine techniques for analyzing and setting prices. You'll focuses on variable pricing, including how to create different prices for the same service or product and how to use segmentation, communication, and upgrading to capitalize on those prices. The second part of the course examines dynamic pricing, how prices evolve over time.

Strategic Hospitality Management I: Formulating Strategy
COURSE ID: SHA551


Strategic Hospitality Management II: Creating Value
COURSE ID: SHA552


Strategic Hospitality Management III: Implementing Strategy
COURSE ID: SHA553


Valuing Hotel Intellectual Property and Structuring the Capital Stack
COURSE ID: SHA616


Valuing Hotel Investments Through Effective Forecasting
COURSE ID: SHA615