Long-term success in the hospitality industry requires a competitive advantage that can be capitalized on to deliver superior results. Learn the overall process of creating value as well as how leaders can leverage that sustainable, competitive advantage by utilizing key internal resources and capabilities.
Successful hospitality managers and leaders have a thorough understanding of the process of creating value and the role that value plays in creating in creating a unique, sustainable competitive advantage. Learn how to evaluate cost advantages and differentiation strategies, as well as the strategies of competitors, including where they generate value, and their positioning. Students will learn to assess business-level strategies designed to create value at the property level, corporate strategies, which deal with the strategic direction of the firm and the markets in which it will compete, and how to manage a portfolio of properties.