This course introduces you to the tools and frameworks used in market evaluation and assessment of the competition. As you explore MBA-level business concepts and practices, you'll learn what makes a particular business profitable and how it achieves competitive advantage in a given market. You'll dig into real-world case studies and gain a more nuanced understanding of business and organizational mechanics. Your grasp of the essentials will prepare you to think practically about developing a competitive, profit-driven business strategy.
Who should enroll in this course?
This course is perfect for VPs and executives, directors, senior managers or those desiring more strategic leadership positions. Also, anyone who is looking to be a key player in high-level strategic decision making.