Sales Negotiation to Maximize Value


Course Overview

During this course, you'll learn about the life cycle of your customer relationships and how it can dictate your success—from the initial sales call stage up to advanced negotiations.  The course is divided into three main topics:

  • Conduct an effective sales call
  • Drive value beyond price
  • Negotiate to maximize value

Each topic will be reviewed in depth, giving real world examples and exercises that can be applied in your business.

Frontline sales representatives and their managers will find the most value in the Certificate in Sales Growth, with content that focuses on specific growth strategies that sales team members can implement every day.  Organizational leaders may also find the certificate useful as an overview of the latest strategies sales teams are using to focus on growth. This offering is only available to organizations.