Strategic and Tactical Pricing

COURSE ID: LSM546

Course Overview

In this online course, you will review the fundamental elements of pricing, including cost issues and monopoly pricing. See how nuanced approaches to price discrimination such as discounts and linear tariffs can influence pricing decisions and positively influence the bottom line.

Learn competitive techniques like targeted discounts, poaching, and the value of upgrades and trade-ins in pricing models. Understand how the role of product line choices and competitive product lines can keep other firms out of your market and positively influence your market share.

This course is perfect for VPs and executives, directors, senior managers or those desiring more strategic leadership positions. Also, anyone who is looking to be a key player in high-level strategic decision making.