Amy Newman is a senior lecturer of management communication at the Cornell SC Johnson College of Business, School of Hotel Administration. She teaches courses in business writing, persuasive communication, organizational behavior, and corporate communication. Newman is author of Business Communication: In Person, In Print, Online (Cengage, 10e) and Building Leadership Character (Sage, 2018). Prior to joining Cornell, she was an adjunct instructor at Ithaca College, eCornell, and Milano, The New School for Management and Urban Policy in New York City. Newman spent most of her career in corporate positions and external consulting roles. Internally, she held management positions in human resources and leadership development. As an external consultant, Newman worked to improve employee performance and communication in hospitality, technology, education, publishing, financial services, and entertainment companies. Newman has won grants to develop technology-based learning solutions and awards for teaching excellence and student advising. She is a director-at-large for the Association for Business Communication.
The ability to effectively communicate about change in an organization is essential for success. Change is inevitable and people will be affected by it to varying degrees — even by positive change — so it's important to be able to communicate clearly. In this course, you will explore the different ways change can impact people, how communication can alleviate negative reactions, and how to work with resistance to change. You will be introduced to formal communication plans, identifying the kinds of change that require documented plans and establishing the appropriate internal and external audiences that must be considered. You will then define the communication objectives for each audience, identifying their needs and discovering that each audience is distinct and may need different information at different times. Lastly, you will examine message strategy and timing, determining the content of the message, the forms of media that should be used for delivery, when to communicate with each audience, who the messenger will be, and the types of reactions to expect so that negative reactions can be effectively addressed and positive reactions can be encouraged.
WHAT YOU'LL LEARN
- Determine when change requires a formal communication plan
- Analyze internal and external audiences affected by anticipated changes
- Define communication objectives for each of the audiences affected by change
- Determine message strategy and timing for an organizational change
- Create a communication plan for an organizational change
How It Works
3-5 hours per week
100% online, instructor-led
Who Should Enroll
- Public Relations Professionals
- Communications Professionals
- Mid-Level Managers
- HR Leaders