Did you know that you can determine a product or service's potential for commercial success before going to market? By properly identifying marketplace demand and setting up a rigorous evaluation and design process, you can develop a product or service that best serves your customers' needs and desires and stands the greatest chance for commercial success.
You'll learn to identify and measure customer demand; benchmark the competition to gain market advantage; rank and weigh product objectives; and define technical requirements for production based on the potential market. This course introduces field-tested, repeatable methods for designing a commercially viable product or service that positions your company ahead of the competition.
Project Management Institute (PMI®) Continuing Certification: Participants who successfully complete this course will receive 6 Professional Development Units (PDUs) from PMI®. Please contact PMI® for details about professional project management certification or recertification.