Andrea Ippolito is the Executive Director of the Engineering Management Program at Cornell University. She recently completed her role as the Director of the Innovators Network at the Department of Veterans Affairs and she previously served as a Presidential Innovation Fellow at the VA Center for Innovation based out of the White House Office of Science Technology Policy and General Services Administration. She previously was a Ph.D. student in the Engineering Systems Division at MIT, co-founder of Smart Scheduling, Innovation Specialist at the Brigham & Women’s Hospital Innovation Hub, and Co-Director of MIT’s Hacking Medicine. She also served as a Product Innovation Manager at athenahealth and completed her M.S. in Engineering and Management at MIT. Prior to MIT, Ippolito worked as a Research Scientist within the Corporate Technology Development group at Boston Scientific. She obtained both her B.S. in Biological Engineering in 2006 and Master of Engineering in Biomedical Engineering in 2007 from Cornell University.
Products can only be successful if they address the real needs of customers. Product managers must lead a team effort to research customer needs and propose products that address those opportunities in innovative ways.
This course will guide you through the steps that effective project managers take to propose a product, research the market, begin work on a product roadmap, and identify and analyze specific needs that will inform the design process. You will explore the importance of user stories and develop personas that represent your potential customers.
- Prepare to launch a development project by determining a rationale, selecting a product, and drafting an initial a product roadmap
- Prepare to conduct customer discovery, synthesize the results, and validate the identified needs
- Develop personas and user stories using a variety of tools
- Develop principles and values that will guide and differentiate your product
How It Works
Who Should Enroll
- Product managers and aspiring product managers
- Tech leaders
- Product marketing managers
- Software developers
- UX and web design professionals
- Project managers