Student Success Story: Egomeli Hormeku Hormeku is the creative force behind The Hormeku Group.Whether it be within fashion culture with Nothing Nice New York line, maneuvering nightlife culture with Vida Chocolate cigars and Steel Rosé wine lines, creating intellectual dialogue in a fun party atmosphere with Late Night Great Night, or through educational outreach with Hope This Helps, Egomeli's attempts to explode societal constructs of cool are catching on. The Hormeku Group is only in its beginning stages, but it has managed to take off to an impressive start.Mr. Hormeku is a recent alumnus of eCornell's Certificate in Business Strategy program.About the Certificate:A smartly designed, well-executed business strategy is indispensable not only to an organization's long-term success, but to its very survival. Simply having one does not give you a competitive advantage. It's the depth, quality and flexibility of a business strategy that makes the difference.Whether you are a senior leader or a front-line employee, you need to understand your business' competitive advantage to make a real contribution. If the job you're doing, however effectively, doesn't align with organizational strategy, it's just another roadblock to success. Instead, root yourself in a fundamental understanding of business strategy.This certificate consists of six, two-week courses. The program gives you in-depth instruction on the essential components of business strategy. Courses cover industry and competitive analysis, market analysis (SWOT), projections for planning growth, game theory for business decisions, and tactical pricing schemes. The program, developed by Justin P. Johnson, PhD, associate professor of economics at the Samuel Curtis Johnson Graduate School of Management at Cornell University, also uses MBA-level case studies and simulations to help you synthesize and apply course material. Master these tools and you'll move your company and career forward.You can complete all six courses in this program and earn your certificate in as little as three months, spending three to five hours per week.This certificate program is designed for senior business leaders, executives, and managers, as well as for entrepreneurs and other individuals interested in learning and applying the key components of business strategy to decision-making.Participants who successfully complete all the courses in this program receive a Business Strategy: Achieving Competitive Advantage Certificate from Cornell University.This program has been approved for thirty-six (36) Strategic Management recertification credit hours toward SPHR and GPHR recertification and thirty-six (36) recertification credit hours toward PHR, SPHR, and GPHR recertification through the Human Resource Certification Institute. Please contact the Human Resource Certificate Institute (HRCI) for further information about certification or recertification.