Mark Bayer is the president of Bayer Strategic Consulting, a specialized training and advocacy firm in the Washington, D.C. metro area. A former Chief of Staff in the U.S. Senate and House of Representatives, he is a self-professed “persuasion nerd” with a knack for knowing how to get things done. Mr. Bayer is the host of the weekly podcast When Science Speaks, an international keynote speaker, workshop presenter, online course developer, and consultant. His unique Savvy Scientist/Enterprising Engineer (SSEE) methodology combines elements of classical rhetoric, principles of persuasion, and proven insider influence techniques to enable scientists, engineers, and technical professionals to achieve their goals in corporate, policy, and non-profit environments.
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Overcoming “Alternative Facts”
Advocating for Truth in Science, Society, and Your Startup
Wednesday, March 18, 2020, 2:30pm EDT
Event Overview
Although the term is rooted in politics, “alternative facts” have moved beyond the political arena to weaken and warp decision-making across the economy. Whether spreading misinformation about vaccine safety or leading to false assumptions about women-led startups, alternative facts trigger unconscious action when cognitive reflection would be more productive. But believers of alternative facts aren’t necessarily lost causes — many people can still be persuaded by actual facts.
Our guest is former U.S. Senate and House of Representatives Chief of Staff Mark Bayer, who has led working groups like Cornell’s Advancing Science And Technology student group and has spoken before the Broadening Careers in Scientific Training at the Graduate School, now called Careers Beyond Academia at Cornell.
Our guest is former U.S. Senate and House of Representatives Chief of Staff Mark Bayer, who has led working groups like Cornell’s Advancing Science And Technology student group and has spoken before the Broadening Careers in Scientific Training at the Graduate School, now called Careers Beyond Academia at Cornell.
What You'll Learn
- Explore the roots of alternative facts
- Discuss how to recognize the presence of fake news and other types of misinformation
- Learn effective strategies to combat alternative facts
- Hear strategies for bringing people to the truth from a self-professed “persuasion nerd”
- Understand how to distinguish between the lost causes and those who can still be persuaded by the truth
Speaker
President
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