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Evidence-Based Entrepreneurship

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Event Overview

It’s no secret that most startups fail. Many assume that this is because they were unable to successfully create the product or service that they had in mind. In reality, however, the data shows that most startups actually succeed in creating their product. The problem is that the product they created was something nobody really wanted.

Often this is down to a misguided focus on hawking a solution without first truly understanding the problem. Although there are no guarantees in the startup world, applying evidence-based entrepreneurship principles can greatly increase your chances of creating a product or solution that truly addresses a customer need.
Events Recommended For You
Feb 03, 2021   1:00pm EST

The Next Startup Wave

Why the Time Is Ripe for Hardware Companies

Jan 21, 2021   1:30pm EST

Customer Social Engagement

Loyalty, Reputation, and Profits

Chris Anderson, Geoffrey Ryskamp, Tammy Lucas, Michael Morton
Jan 21, 2021   6:00pm EST

Polling and Democracy

The Road Ahead

David Wilson, Scott Keeter, Doug Rivers, Peter K. Enns, Jennifer Agiesta, D. Sunshine Hillygus
Next Slide
Feb 19, 2021   11:00am EST

Cornell Celebrates Toni Morrison

An Encore Presentation of Our Daylong Reading of ‘The Bluest Eye’ in Honor of Morrison’s 90th Birthday

Joy Harjo, Ta-Nehisi Coates, Tayari Jones
Jan 14, 2021

Starting a PPE Company During a Pandemic

Lessons Learned

Alexandra Stanton, Dr. Gabrielle Page-Wilson
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