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Data-Driven Marketing

WATCH Marketing Student Testimonial (Rachel)

Congratulations on completing Data-Driven Marketing from eCornell! Please fill out the form to the right with your information to receive an email with your Letter of Completion from Cornell University. Interested in obtaining the full Data-Driven Marketing Certificate from Cornell University? Chat with an enrollment counselor or enroll now using coupon code AugustSpecial2013 to receive 20% off the full price.
A certificate in Data-Driven Marketing from Cornell University is ideal for working professionals with limited time to pursue an advanced degree, but a strong desire to move ahead. This MBA-level program provides a foundation for harnessing the power of data to improve service, sales, market share, and margins by:

  • Applying statistical methods to measure and predict consumer preferences, and to segment and target customers in a meaningful way
  • Developing perceptual maps to position your products based on customer perceptions
  • Using the customer lifetime value (CLV) model to plan strategic customer acquisition and management
  • Using the market response model to predict demand and develop the right marketing mix

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Who Should Enroll in the Data-Driven Marketing Certificate Program?

This certificate is designed for marketing managers, as well as for professionals who regularly interact with large amounts of customer or product data, such as those working in product engineering or customer service strategy. Proficiency in using Microsoft Excel is required.