Entrepreneurship

Next Event:  TBA 11/17/2017  1:00 pm EST 11/16/2017  1:00 pm EST 10/26/2017  1:00 pm EDT

The Entrepreneurship Channel brings together Cornell University faculty, leading entrepreneurs, venture capitalists, and financiers to help you turn your brilliant idea into a successful start-up business.

In these one-hour interactive sessions you’ll learn how to:

  • Present and validate your startup business idea.
  • Manage the financial, legal and ethical aspects of your venture.
  • Introduce entrepreneurial principles and best practices to your business, whether it be a tiny startup, a global enterprise, a non-profit, even a government agency.
  • Assess the competition and optimize your product or service for market success.

Webinar Information

The Entrepreneurship WebSeries offers monthly webinars with esteemed Cornell University faculty. New webinars are being scheduled often in order to bring you the latest in industry news, trends, and best practices.

Some call it customer discovery, some call it market validation. By any name, thorough market research is a crucial component to any company’s success.

In this interactive online discussion, Cornell lecturer and entrepreneur Neil Tarallo will provide insight into a process for market research that will take you through the startup phase and beyond into sustainable growth and scalability.

By joining the discussion, you’ll have the opportunity to ask questions throughout the presentation and learn how to apply these time-tested research techniques to your specific business case.

Join our live panel discussion for women leaders as we explore how to bring balance and equity to workplace power dynamics. The panel will feature three thought leaders from the SC Johnson College of Business at Cornell University.

We’ll examine individual and organizational strategies for overcoming gender bias and stereotypes at work and how women can succeed in leadership positions. You’ll also have the opportunity to ask our panelists questions directly throughout the discussion.

Memory can be unreliable. When recounting a service experience, the details can seem hazy. And research supports this; experiential memories can be highly subject to distortion. In addition, consumers trust and believe in their own experiences more so than any other form of information. This, of course, presents huge challenges for hospitality marketers and operations alike.

Enter Cornell hospitality researcher Kathy LaTour, whose research has investigated the malleability of memory and how to get consumers to retain more from their direct experiences. In this webcast, Prof. LaTour will discuss her research into consumer behavior and help your hospitality organization to create service experiences that ‘stick’ with your customers.

Your Entrepreneurship subscription will include access to these recordings of past webinars.

Hospitality ownership groups typically enlist professional asset managers to work on their behalf with managers and operators who run businesses in their real estate investment spaces.

This is why it’s vitally important for property management teams, brands and management companies to understand the role of the asset manager and develop a successful co-working relationship.
This one-hour interactive live discussion will highlight key aspects of asset management, including where managers where might find natural conflict and how to navigate through differences.

By the conclusion of the discussion, attendees will:

  • Understand the general goals of an asset manager
  • Learn to develop strong partnerships with the asset manager
  • Learn to avoid and resolve common conflicts related to asset management

Workers in our growing gig economy are stuck in a regulatory grey area where they fit neither the standard legal definition of employee nor that of independent contractor.

There recent interest in differentiating a new, third category of employment: the independent worker. The idea, according to a 2015 discussion paper by The Hamilton Project, is to create an independent worker status that’s neutral compared to employee status—offering gig workers many of the same protections and benefits, while allowing intermediaries to pool workers to lower the costs of purchasing or providing insurance or other benefits without risking the relationship turning into that of employer/employee.

Join eCornell on September 18 12PM EST for a live online roundtable discussion on the future of the independent worker with Seth Harris, former Deputy Secretary for the U.S. Department of Labor alongside faculty colleagues from Cornell’s ILR School, professors Susanne Bruyère and Stephanie Thomas.

Let’s work together to help define the brave new world of independent work.

Servant Leadership is fast-becoming a prominent leadership style, and for good reason: It tends to increase trust and collaboration among team members, helps to build coalitions and community, and promotes ethical business practices.

While many leaders use the power of their position to direct and control employees, the Servant Leader listens; her focus is on understanding employees to develop and support them. Servant leaders flip the traditional relationship between the employee and the leader, fostering a strong service culture by empowering and involving workers.

Join this live interactive discussion, where we’ll discuss how servant leadership can transform your organization to one that is service-centered and culturally inclusive. This event is ideal for both the aspiring and experienced leader.

The Entrepreneurship WebSeries features the following esteemed Cornell University faculty.

Other WebSeries Channels

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Expanding Nutrition Frontiers
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Hospitality
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Human Resources
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Women in Leadership