Entrepreneurship

Next Event:  TBA 10/11/2017  1:00 pm EDT 09/21/2017  1:00 pm EDT 09/18/2017  12:00 pm EDT 09/14/2017  1:00 pm EDT 09/06/2017  1:00 pm EDT 09/05/2017  1:00 pm EDT

The Entrepreneurship Channel brings together Cornell University faculty, leading entrepreneurs, venture capitalists, and financiers to help you turn your brilliant idea into a successful start-up business.

In these one-hour interactive sessions you’ll learn how to:

  • Present and validate your startup business idea.
  • Manage the financial, legal and ethical aspects of your venture.
  • Introduce entrepreneurial principles and best practices to your business, whether it be a tiny startup, a global enterprise, a non-profit, even a government agency.
  • Assess the competition and optimize your product or service for market success.

Webinar Information

The Entrepreneurship WebSeries offers monthly webinars with esteemed Cornell University faculty. New webinars are being scheduled often in order to bring you the latest in industry news, trends, and best practices.

When you’re marketing your services, success depends on knowing what target customers want and aligning it with the value your company delivers.

This requires an integrated strategy that includes market analysis and demand management, marketing strategy, brand management, and marketing communications.

By adopting this customer-centric approach to marketing, you’ll be better prepared to deliver memorable experiences, exceed customer expectations, gain competitive advantage, and ultimately position your company for success.

Hospitality ownership groups typically enlist professional asset managers to work on their behalf with managers and operators who run businesses in their real estate investment spaces.

This is why it’s vitally important for property management teams, brands and management companies to understand the role of the asset manager and develop a successful co-working relationship.
This one-hour interactive live discussion will highlight key aspects of asset management, including where managers where might find natural conflict and how to navigate through differences.

By the conclusion of the discussion, attendees will:

  • Understand the general goals of an asset manager
  • Learn to develop strong partnerships with the asset manager
  • Learn to avoid and resolve common conflicts related to asset management

Workers in our growing gig economy are stuck in a regulatory grey area where they fit neither the standard legal definition of employee nor that of independent contractor.

There recent interest in differentiating a new, third category of employment: the independent worker. The idea, according to a 2015 discussion paper by The Hamilton Project, is to create an independent worker status that’s neutral compared to employee status—offering gig workers many of the same protections and benefits, while allowing intermediaries to pool workers to lower the costs of purchasing or providing insurance or other benefits without risking the relationship turning into that of employer/employee.

Join eCornell on September 18 12PM EST for a live online roundtable discussion on the future of the independent worker with Seth Harris, former Deputy Secretary for the U.S. Department of Labor alongside faculty colleagues from Cornell’s ILR School, professors Susanne Bruyère and Stephanie Thomas.

Let’s work together to help define the brave new world of independent work.

Your Entrepreneurship subscription will include access to these recordings of past webinars.

Analytics is a catchy buzzword but not a new concept; data-informed decision making has been around for decades. What has changed, however, is the access to large volumes of quality data that can be analyzed quickly with new user-friendly tools.

In this live interactive discussion, Cornell analytics expert Chris Anderson will examine how data analytics can influence decision making and show your team how to use data to drive organizational strategy and make a huge impact on how you do business.

We will discuss the three basic forms of data-driven analytics: reporting, prescriptive, and predictive analytics and examine the roles that you and a variety of stakeholders should play in analyzing and executing on that data.

The notion of innovation has been around for quite some time and is a foundational element in all technology and product development companies. It is closely tied to entrepreneurship and there are many innovation models, tools, and theories.

This WebCast will offer a different look at innovation that includes service innovation, and experience and emotion as components of the process of innovation.

In this discussion, you’ll learn to:

  • Define the elements of service innovation
  • Understand the role of consumer experience and emotion in innovation
  • Offer a process of opportunity through innovation

Business schools around the globe teach students the benefits of strategic or managerial decision making as a business development tool. Strategic decision making begins with clearly defined goals and objectives that help create strategies and determine tactics.

On the other hand, entrepreneurs evaluate the strategic resources, capabilities, and unfair advantages within the entrepreneur’s control and then select opportunities that these capabilities make them uniquely able to pursue. It is this unique methodology, and it is this unique mindset, that create the foundation for entrepreneurial thinking.

This discussion will help you understand:

  • The difference between managerial and entrepreneurial thinking
  • The process employed by successful entrepreneurs
  • How entrepreneurs behave in the face of non-existent or not-yet-existing markets
  • How to employ entrepreneurial thinking and increase your odds for success

The Entrepreneurship WebSeries features the following esteemed Cornell University faculty.

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