Hospitality

Next Event:  TBA 10/11/2017  1:00 pm EDT 09/21/2017  1:00 pm EDT 09/18/2017  12:00 pm EDT 09/14/2017  1:00 pm EDT 09/07/2017  1:00 pm EDT 09/05/2017  1:00 pm EDT

The Hospitality Channel features Cornell University faculty who bring years of hospitality experience and leading-edge research to teach you the business of hospitality, including hotel and restaurant operations, real estate and finance, entrepreneurship, labor and employment relations and much more.

In these one-hour interactive sessions you’ll learn about:

  • Hospitality management and leadership
  • Marketing, sales, and merchandising
  • Revenue management and pricing strategies
  • Entrepreneurship in the hospitality industry
  • Delivering excellent service and creating great customer experiences
  • Human resources, training, team-building and employee management
  • Competitive positioning and strategic execution
  • The latest in research emerging from the School of Hotel Administration at Cornell

Webinar Information

The Hospitality WebSeries offers monthly webinars with esteemed Cornell University faculty. New webinars are being scheduled often in order to bring you the latest in industry news, trends, and best practices.

When you’re marketing your services, success depends on knowing what target customers want and aligning it with the value your company delivers.

This requires an integrated strategy that includes market analysis and demand management, marketing strategy, brand management, and marketing communications.

By adopting this customer-centric approach to marketing, you’ll be better prepared to deliver memorable experiences, exceed customer expectations, gain competitive advantage, and ultimately position your company for success.

Hospitality ownership groups typically enlist professional asset managers to work on their behalf with managers and operators who run businesses in their real estate investment spaces.

This is why it’s vitally important for property management teams, brands and management companies to understand the role of the asset manager and develop a successful co-working relationship.
This one-hour interactive live discussion will highlight key aspects of asset management, including where managers where might find natural conflict and how to navigate through differences.

By the conclusion of the discussion, attendees will:

  • Understand the general goals of an asset manager
  • Learn to develop strong partnerships with the asset manager
  • Learn to avoid and resolve common conflicts related to asset management

Workers in our growing gig economy are stuck in a regulatory grey area where they fit neither the standard legal definition of employee nor that of independent contractor.

There recent interest in differentiating a new, third category of employment: the independent worker. The idea, according to a 2015 discussion paper by The Hamilton Project, is to create an independent worker status that’s neutral compared to employee status—offering gig workers many of the same protections and benefits, while allowing intermediaries to pool workers to lower the costs of purchasing or providing insurance or other benefits without risking the relationship turning into that of employer/employee.

Join eCornell on September 18 12PM EST for a live online roundtable discussion on the future of the independent worker with Seth Harris, former Deputy Secretary for the U.S. Department of Labor alongside faculty colleagues from Cornell’s ILR School, professors Susanne Bruyère and Stephanie Thomas.

Let’s work together to help define the brave new world of independent work.

Your Hospitality subscription will include access to these recordings of past webinars.

Analytics is a catchy buzzword but not a new concept; data-informed decision making has been around for decades. What has changed, however, is the access to large volumes of quality data that can be analyzed quickly with new user-friendly tools.

In this live interactive discussion, Cornell analytics expert Chris Anderson will examine how data analytics can influence decision making and show your team how to use data to drive organizational strategy and make a huge impact on how you do business.

We will discuss the three basic forms of data-driven analytics: reporting, prescriptive, and predictive analytics and examine the roles that you and a variety of stakeholders should play in analyzing and executing on that data.

A foundational idea behind the groundbreaking Cornell Institute for Healthy Futures is that the health, hospitality, and design areas are beginning to intersect more frequently providing collaborative business opportunities for entrepreneurs, and for individuals and organizations to develop innovative ways to improve services in a variety of health-related settings including hospitals, senior living, wellness, ambulatory care series, some hospitality settings and many more. This session will provide an overview of some examples of where this is taking place and discuss some of the opportunities in the space.

Event Takeaways:

  • An understanding of some examples of where health, hospitality and design already intersect
  • To be able to discuss some areas of potential opportunities for individual career development and advancement tapping into these trends
  • A general understanding of some potential new areas tapping into these different areas that might be opportunities for your organization to position itself for the future

If you learn to develop and improve your ability to listen, you’ll likely be better prepared to lead and manage individuals, teams and organizations. Join School of Hotel Administration professor Judi Brownell for a look at how listening can benefit your effectiveness as manager. We’ll also look at a few practical tools for your improving leadership ability and achieving organizational goals through listening.

The Hospitality WebSeries features the following esteemed Cornell University faculty.

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