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eCornell's greatest resource is its people. With strong and experienced leadership and world-renowned
content authors that are experts in their fields, our multi-talented staff creates top, online programs
that reap results. Our team of seasoned professionals understands how to combine both learning and
technology to deliver state-of-the-art professional education programs.
PROFILES
Chris Proulx
Chief Executive Officer
Chris Proulx is the Chief Executive Officer of eCornell. He was appointed CEO
in October, 2004 after serving six months as Chief Operating Officer and two
years as Director of Program Management. As CEO, Mr. Proulx is responsible for
setting the strategic direction of eCornell, identifying growth potential in
online education for eCornell, and collaborating with the senior leadership of
the University and its faculty to strengthen and seek creative opportunities for
our partnership.
Previously, as Director of Program Management, Mr. Proulx was responsible for
identifying potential new products, and working directly with the faculty and
administration of the Schools and Colleges of Cornell University to produce and
deliver our online programs. In addition, he directed eCornell's project teams
in their working relationship with the faculty to ensure that our programs
deliver on the promise of the Cornell faculty's content.
Prior to joining eCornell he founded his own consulting practice, The Open
Road, which specialized in strategic consulting, product development, interface
design, and rapid prototyping of web-based learning and performance support
systems. He worked with a diverse set of global organizations with end-users on
four continents.
Also, as Director of Projects for Knowledge Impact of Wayland, Massachusetts,
he managed the development of new tools enabling Fortune 500 companies to
deliver online learning and performance support in the areas of information
systems training, business process improvement, and cultural and organizational
change. Mr. Proulx has managed large global training projects for organizations
in diverse industries such as Citibank, TravelersGroup, Xerox, Marriott
Corporation, and Goldman Sachs.
Mr. Proulx presents at many education and corporate learning industry events,
is a member of the American Society for Training and Development, and is active
in both community and environmental issues which includes serving on the Board
of Directors of the Finger Lakes Land Trust.
Mr. Proulx's background is in the hospitality industry where he was an
operations manager and training resource for Discovery Zone, Inc. and ARAMARK
Corporation. He holds a Bachelor of Science from Cornell University.
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Maureen Updike
Vice President, Human Resources and Administration
Ms. Updike joined eCornell after 32 years at Cornell University, where she held several diverse and
highly responsible management positions.
These included Assistant Director of Cornell Dining (a multi-million dollar operation with a primary
focus on customer service, financial accountability and collaborative management), and Senior Administrator
in the Office of the Senior Vice President.
Here, she was instrumental in developing and implementing the University's Academic Leadership Series
Forum and managed many university-wide strategic initiatives. As Senior Administrator for Academic Programs
and University-wide Projects, she coordinated academic program reviews, Dean and faculty searches, the
organizational review of the Biological Sciences, the task force on the Social Sciences, and the Provost's
Committee on the development of an undergraduate Business program.
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Ross Pearo
Vice President, Product Development and Marketing
Mr. Pearo is responsible for the product development, marketing, and
sales functions at eCornell. He is charged with setting the strategic
direction and implementation of eCornell's new product development
initiatives, business-to-business and direct-to-consumer sales
operations, and the company's marketing activities. His primary
responsibilities include working with Colleges and faculty at Cornell
University on new product development; overseeing teams of product
development, sales, and customer support professionals; and managing
eCornell's marketing programs, which include traditional and online
advertising, client implementations and orientations, event planning,
and course promotions.
Prior to joining eCornell in 2003, Mr. Pearo was Manager of
Interactive Marketing for Continental Airlines in Houston, Texas. At
Continental he was responsible for all of Continental's outbound
email programs and was the marketing manager for the continental.com
website. Mr. Pearo has also held positions in marketing and business
development for Ashford.com, a leading online retailer of jewelry and
luxury items.
Mr. Pearo holds a Bachelor of Business Administration degree from
Wilfrid Laurier University in Waterloo, Ontario and a Master of
Business Administration degree from Rice University in Houston, Texas.
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David Shoemaker
Vice President, Learning Solutions and Innovation.
As eCornell's vice president of learning solutions, David Shoemaker provides
intellectual leadership in the definition of authentic, engaging, pedagogically
sound online learning experiences to serve a variety of audiences and their
executive-education and professional- development needs. He collaborates with
eCornell's learning designers and other members of the course-development team
to ensure the pedagogic integrity of Cornell University curricula in its
translation from the classroom to the online environment and works with
eCornell's corporate clients to craft learning solutions to meet their training
and development needs. He is also responsible for evolving eCornell's learning
model to incorporate the latest advances in learning theory, technologies, and
tools.
Dr. Shoemaker is a frequent presenter at conferences both in the U.S. and
abroad. Most recently, he presented at Learning 2006 in Orlando, Florida; at
e-Learn 2006 in Honolulu, Hawaii, at e-Learning DevCon 2006 in Salt Lake City,
Utah; at the CLO Spring 2006 Symposium; and at the 44th EUHOFA International
World Congress in Santiago de Compostela, Spain. In addition, Dr. Shoemaker has
published articles about e-learning in several professional journals including
CEO Today, Learning Circuits, and e-Learning News.
Dr. Shoemaker received his Ph.D. in Dramatic Art from the University of
California, Berkeley.
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