Ken Rother is the managing director of Cornell’s eLab student accelerator program and teaches entrepreneurship at the Johnson School. He is also the director of the business incubator and event space Rev: Ithaca Startup Works and directs its Hardware Entrepreneurship program. Ken is a venture partner at Cayuga Venture Fund and has held multiple senior business and technical positions for organizations such as Discovery Communications, Reuters, Matrox, and the Toronto Stock Exchange.
COURSE OVERVIEW
Once you have worked out small-scale manufacturing for your physical product, you will explore a framework called Design for X. Design for X encompasses all aspects of planning for high-volume production, where "X" can be Manufacturing, Assembly, Testing, Upgrade, Repair, Sustainability, End-of-Life, Installation, and Start.
Design for X incorporates best practices from the experiences of physical product developers in making a reproducible product. You will apply these ideas to design a large-scale manufacturing process that is efficient and cost effective. This will enable you to reduce the number of steps in the process, build quality into manufacturing, and design for customer ease in the upgrade, repair, and end-of-life of the product, among other considerations. In sum, Design for X will enable you to please your customers with an excellent product that functions as promised.
This course includes a video tour of a contract manufacturing firm near Cornell University. In this video, you will observe the process of plastic injection molding, a common and inexpensive process that many physical product entrepreneurs use to manufacture their products.
- Select a contract manufacturer
- Develop a production ramp-up strategy
- Determine quality assurance roles and schedule testing
- Identify supply chain partners

How It Works
Course Author
Who Should Enroll
- Entrepreneurs
- Product managers
- Designers
- Usability experts
- Software engineers
- Consultants
- Manufacturers
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