In this course, you will learn how to navigate the process of pitching a startup investment opportunity in order to gain investor interest. Through opportunities to both build and evaluate a pitch, both entrepreneurs and investors will gain insight into each other's perspective. In this course, you will analyze a real-world pitch to see how closely it conforms to the recommended format for a great pitch. You will then select three potential investors online and explain why they would make a good fit with your own or a selected opportunity. Finally, you will build a partial pitch deck based on selected key concepts, and then partner with a peer from your cohort to deliver, evaluate, and strengthen those pitch deck slides. By the end of this course you will have the confidence you need to create or assess a startup pitch.
It is recommended to take Assessing Startup Viability and Funding Options prior to this course or have equivalent experience.
KEY COURSE TAKEAWAYS
Develop a pitch from an entrepreneur perspective that anticipates and convincingly addresses investor questions and differentiates you as an investment opportunity
Evaluate a pitch and ask appropriate questions to clarify the opportunity and qualify the investment
Anticipate and execute post-pitch follow-up to get to a “Yes”
Executive Director, Cornell Center for Regional Economic Advancement
Tom Schryver is the Executive Director of the Cornell Center for Regional Economic Advancement (CREA) and is a Visiting Lecturer at the Johnson Graduate School of Management. CREA’s programs include Rev: Ithaca Startup Works, the Southern Tier Startup Alliance, and support of Cornell’s regional economic advancement efforts. He leads the Upstate NY I-Corps Node and is the lead instructor for Cornell Engineering’s Commercialization Fellows program. He serves on the teaching team for eLab, Cornell’s student business accelerator, and teaches entrepreneurship and business strategy at Cornell.
Mr. Schryver is an experienced entrepreneur, having served as a startup founder and senior finance executive of high-growth companies. Previously, he was Director of Finance for the Triad Foundation, where his responsibilities included investing the Foundation’s $250m portfolio to top-quartile returns. His board affiliations include the Cornell Agriculture and Food Technology Park and Tompkins County Area Development, and as board vice-chair of the Business Incubator Association of New York State.