You don't need to be the world's most polished public speaker in order to be successful at conducting media interviews on behalf of an organization. All you need to do is approach the task by planning, preparing, and practicing. In this course, you will examine strategies for engaging the media with confidence, comfort, and control while promoting your story. You will investigate key strategies for crafting effective messages that preserve your purpose and prevent manipulation of intent. You will examine ways to optimize any media interview and use it as an opportunity to tell your story. By the end of this course, you will not only be able to hold your own in an interview, but also remain calm and collected when challenging situations arise.
KEY COURSE TAKEAWAYS
Identify strategies for establishing a win-win relationship with the media
Create key messages and sound bites
Examine ways to control the interview and stay on message
Explore best practices for dealing with difficult media questions and situations
Senior Lecturer of Management Communication, Johnson Graduate School of Management
Theomary Karamanis is an international award-winning communication professor and consultant specializing in management and leadership communications, strategic communication, risk and crisis communication, and health communication. She is currently a Senior Lecturer of Management Communication at the Johnson Graduate School of Management, Cornell SC Johnson College of Business. Professor Karamanis also serves as the vice chair for the Global Communication Certification Council (GCCC), as a member of the Advisory Board of The Warning Project (a nonprofit international partnership devoted to emergency communications), and as a member of the Caribbean Public Health Agency’s Technical Advisory Committee on Communications
Professor Karamanis has an academic background that includes a Ph.D. in communication studies, a Master of Arts in mass communication, and a postgraduate certificate in telecommunications, all from Northwestern University, as well as a Bachelor’s degree in economics from the Athens University of Economics and Business. She also holds professional certifications as a Strategic Communication Management Professional (SCMP), adult trainer, online facilitator, and professional program instructor.