Karan Girotra is a Professor at Cornell Tech and in the Johnson School at Cornell University. Karan collaborates with companies building new business models in the areas of urban living, smart transportation and e-commerce, helping them build rigorous research based solutions. Karan’s research team has been recognized by multiple awards including the prestigious Wickham Skinner Early Career Research Award and multiple best paper awards. He has also won teaching awards for his teaching on entrepreneurship and new business models and was featured in the Poets and Quant’s Best 40 under 40 business professors lists. In addition to his academic work, Karan was one of the founders of Terrapass Inc., which the New York Times identified as one of the most noteworthy ideas of 2005. Since then, TerraPass has helped businesses and individuals reduce over hundred million tons of carbon dioxide emissions. Karan holds PhD and AM degrees from the Wharton School of the University of Pennsylvania, and a Bachelor degree from the Indian Institute of Technology, Delhi.
COURSE OVERVIEW
In this course, you will apply a number of daily ideation techniques to evolve the use of digital tools in your organization. You will evaluate your business model and determine where you can integrate digital tools to better meet your customers' needs and increase profitability. You will then identify niche digital marketplaces that are opportunities to fulfill unmet customer needs. In the culmination of this course, you will gain an extensive toolkit for developing new ideas throughout your organization or for your entrepreneurial ventures.
KEY COURSE TAKEAWAYS
- Generate ideas for new products and services
- Use digital transformation and new marketplace templates to generate new ideas
How It Works
Course Length
2 weeks
Effort
3-5 hours per week
Format
100% online, instructor-led
Course Author
Professor of Operations, Technology and Information Management, Cornell Tech
Who Should Enroll
- Business leaders
- Technology leaders including CTOs
- Entrepreneurs
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100% ONLINE
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